Ryan Doherty

Ryan Doherty

Ryan Doherty is a research analyst for global advertising and media at IHS Markit, based in London.

He is responsible for tracking global advertising developments and expenditures across media. Prior to joining IHS Markit, he worked as an analyst at Retail Week. Mr. Doherty holds a Master of Science in health economics from NUI Galway, the National University of Ireland.

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Nielsen moves further into addressable TV with Sorenson Media acquisition

Information and measurement company Nielsen has unveiled addressable initiative Nielsen Advanced Video Advertising after acquiring US addressable TV technology provider Sorenson Media for $11.3 million in a bankruptcy auction. The new initiative will combine Sorenson’s addressable capabilities with Automatic Content Recognition (ACR) technology, which Nielsen acquired through its 2017 purchase of Gracenote.

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Media & Advertising
NBCUniversal launching new streaming service in 2020

Comcast-owned NBCUniversal has announced plans for a hybrid online video service that will incorporate both an ad-supported tier and a consumer-paid subscription. Launching in the first quarter of 2020, the core target audience will be pay TV subscribers and Sky customers, meaning that the focus of the service is more of a “TV Everywhere” offer than a standalone direct to consumer subscription.

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Media & Advertising
Viacom boosts direct-to-consumer pitch with $340 million acquisition of Pluto TV
Viacom boosts direct-to-consumer pitch with $340 million acquisition of Pluto TV

Viacom has revealed its intentions to go direct-to-consumer via the acquisition of ad-supported streaming service Pluto TV. The deal is worth a reported $340 million and will see Pluto TV operate as an independent subsidiary of Viacom. The transaction is expected to close in the first quarter of 2019.

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Media & Advertising
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