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Cindy Liu

Cindy Liu

Cindy Liu is principal research analyst for digital signage on the Specialty Displays team at IHS Markit.

She joined IHS in Aug. 2017 from the industry background by working at Haier for many years. She focuses on China market/brand research for digital signage. She spent 11 years at the leading electronic and home appliance maker, Haier, in project management, sales channel management, and supply chain management.
Cindy Liu has degrees in English from University of Electronic Science and Technology of China.

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LED Video Displays Market Tracker - Q2 2019

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Mobile, Consumer & Connected Devices Displays
InfoComm China 2019: Digital Signage and Public Information Displays

InfoComm China 2019 was held from July 17-19 in Beijing, China. InfoComm China is the largest professional audiovisual trade show in Asia focused on the ProAV industry, and is part of a global alliance of tradeshows. Over 100 products were newly launched at the show to China and to Asia. For the purpose of this report, IHS Markit is mainly focusing on coverage of large format displays including LCD, OLED, and LED display technology.

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Displays Transformative Technologies
China LED video display market growth driven by focus on ‘Indoor’ applications from government initiatives

In May of this year, three effective Shanghai local government organizations, the Shanghai Administration for Industry and Commerce, the Shanghai Urban Planning Administration, and the Office of the Shanghai Municipal Administration Committee, jointly issued a notice for "Planning and Management Method for Outdoor Advertising Settings in Shanghai". This notice pointed out more than 500 LED outdoor large screen displays as the object of complaints for light pollution, then clearly commented that outdoor advertising facilities should be coordinating with the surrounding environment, and outdoor displays for advertising should not directly affect traffic, municipal public facilities, and people’s daily life.

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