Ms. Fateha Begum is an associate director of the Television Media Team at IHS Markit. Ms. Begum is responsible for overseeing the tracking and analysis of key trends across television media, online media and operator multiplay strategies with a focus on the changing behaviors of video consumption and the impact on telco strategies. Prior to returning to IHS Markit in 2017, she worked at Sky UK between 2014 to 2017, gaining experience across Sky's wide portfolio of set-top box and OTT on-demand services, including NOW TV, Boxsets, Sky Q and Sky Go. She has worked on a range of strategic projects, including scoping personalization and content recommendations across channels, leading first year growth plans for the Sky Kids App and reviewing Sky's short- and long-term TV apps strategy. She initially joined IHS, now IHS Markit, in 2010, and worked in the Television Media Team where her work spanned across three intelligence services: TV media, home entertainment and broadband media. In her role, she built extensive pay-TV on-demand models with detailed breakdowns on an operator level basis, covering more than 50 countries. She regularly liaised with key industry players including Hollywood Studios, TV operators and broadcasters. She has contributed to a range of ad hoc consultancies and spoken at key industry events. Ms. Fateha Begum holds a Bachelor of Science in Economics from Royal Holloway, University of London, UK.
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