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Holley Orth

Holley Orth

Holley Orth is a senior analyst on the Healthcare Technology team and manages the Access Control & Fire team.

Ms. Orth currently specializes in medical imaging research, having written numerous reports about the CT, MRI, and ultrasound equipment markets. Prior to joining IHS Markit in 2016, she worked as a technology analyst at Cerner Corporation, where her emphasis was on medical device connectivity and healthcare software integration. Ms. Orth earned a bachelor’s degree in biomedical engineering from Vanderbilt University, United States. She is based in Austin, Texas.

Contributions View All (25)

Healthcare providers seek high-slice CT equipment and AI solutions to upgrade existing installed base

Global CT revenues surpassed $4 billion in 2018, growing 7.5% year-over-year. Growth was driven by healthcare providers upgrading existing installed systems, which shifted the product mixture toward higher slice equipment. GE Healthcare remained the top supplier of CT equipment despite increased competition due to bulk buying and widespread cost-containment. All CT manufacturers were affected by price pressure, and average selling prices declined despite the increased uptake of more expensive high-slice systems.

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Healthcare Technology
MRI suppliers focus on maximizing return on investment as competition intensifies

The global market for MRI equipment reached nearly $4.3 billion in 2018, a growth of 3.0% year-over-year. Market performance in the two largest sub-regions was split. The US market struggled while the mainland Chinese market boomed. Intense competition drove down prices, and the rising incidence of bulk buying forced MRI manufacturers to reassess their sales strategies. Unsurprisingly, most product launches focused on increasing return on investment (ROI) for healthcare providers by improving efficiency.

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Healthcare Technology
Ultrasound Intelligence Database

The ultrasound market intelligence service provides continuous coverage of the global ultrasound market. This service features a clinical application database and an ultrasound equipment database that provide the five-year forecast for 20 applications and 9 ultrasound product types.

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Healthcare Technology
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