Cecilia Zhu

Cecilia Zhu

Ms. Cecilia Zhu, research analyst at IHS Markit, contributes to analysis of video technology, video software security and analytics markets.

Prior to joining IHS Markit, Cecilia worked at a business consultancy where she advised a number of technology clients from sectors including telecommunications, media, engineering and energy. She has also worked at L’Oréal as a marketing executive and completed an internship at Frost & Sullivan.

Cecilia holds a Master’s degree in Corporate Communications and Public Relations from Leeds University Business School, UK, and a Diploma in Professional Marketing from the Chartered Institute of Marketing. She is fluent in English and Mandarin.


Contributions View All (16)

Set-top Box Software Market Monitor - 2017

This market monitor provides in-depth insight into the market for set-top box middleware, UX software, and operating systems. Its comprehensive written analysis serves to draw attention to the industry's most important trends and competitive dynamics.

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Mobile, Consumer & Connected Devices Mobile & Telecom
Telstra writes Ooyala down to zero

Telstra has written down to zero the value of its Ooyala video business, and recorded a $273 million impairment. A mere four years after the Australian telco’s acquiring the Silicon Valley startup for $270 million, Telstra will attempt to offload Ooyala’s Adtech assets, and retain the firm’s video processing and online video platform businesses.

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Mobile & Telecom
Ericsson relinquishes a majority share of its TV software holdings
Ericsson relinquishes a majority share of its TV software holdings

Subsequent to a yearlong review of its media and video-technology assets, Ericsson is divesting its Media Solutions business, and choosing to retain Red Bee Media (née Ericsson Broadcast and Media Services) in full. 51 percent of Ericsson Media Solutions – comprising Mediaroom, Envivio, Azuki, Fabrix, and Tandberg assets – will be transferred to private equity firm One Equity. Ericsson’s 49 percent stake will continue to be reported under the company’s Other business segment. Red Bee Media – comprising Ericsson’s playout, content discovery, managed media services, and creative assets – will continue to operate as an independent, fully-owned subsidiary. Subject to regulatory approval, the Media Solutions deal is expected to close in Q3; financial terms have not been disclosed.

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Mobile & Telecom
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