Andrey Popov

Andrey Popov

Andrey Popov is an analyst in the IHS Markit home entertainment team. Andrey’s responsibilities include tracking physical and online digital video consumption across France, Benelux and major Eastern European markets. Andrey achieves this by frequently holding interviews with key industry participants, attending industry events and doing extensive qualitative data collection.

Andrey is also responsible for regular contributions to IHS Markit publications, writing on topics ranging from brief market insights to in-depth reports on the industry. Andrey has been involved in consultancy projects for a number of large media companies.

Andrey holds a Business Studies with Specialism in Finance Honours degree from Cass Business School London. Andrey is fluent in Russian.

Specialty Areas

Research by Market

Contributions View All (21)

Home Entertainment Video in Western Europe - 2016

Western European Home Entertainment Market on its way to reach €8.7 billion in 2020.

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Media & Advertising
Leading Polish video portal by has discontinued its subscription service VOD+

The Polish online video portal has ceased activities of VOD+, its subscription video on demand (SVoD) offering, 31 January 2017.

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Media & Advertising
Vivendi is challenging existing attitude to mobile video services with Studio+, now available in France

Studio+, a subscription video on demand (SVoD) service from Vivendi specifically designed for mobile consumption launched in France, November 2016. Studio+ is intended to address the perceived shift in viewing behaviour of younger demographics by capturing the rise of mobile video among millennials.

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Media & Advertising Mobile & Telecom
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