Ted Hall

Ted Hall

Mr. Ted Hall, director of research and analysis at IHS Markit, evaluates new trends impacting the pay-TV business.

Ted leads syndicated research and consultancy projects that address business-critical questions for companies operating in the TV space. His areas of responsibility include tracking and analyzing key new trends affecting the TV industry and assessing the impact these will have on pay-TV operators, broadcasters, content owners and other important players across the value chain.

Ted joined IHS Markit in 2015. He has been analyzing the TV industry since 2006, contributing to research, including reports, case studies, trackers and datasets, on a wide range of areas. Topics frequently covered include pay-TV diversification, platform evolution, multiscreen/online video, bundling strategies and channel evolution — all analyzed from a cable, DTH and telco perspective.

He is a regular speaker at industry events, and has presented at conferences in Paris, Shanghai, Brussels and other cities on topics such as the future of video, operator-SVoD partnerships and cable provider content strategies. Ted is widely quoted in trade publications and leading news outlets including the BBC, Financial Times, Bloomberg, The Guardian and Variety.

Ted graduated from the University of Reading, UK, with a first-class Honours degree in English Literature.


Contributions View All (21)

Discovery takes Bundesliga to Amazon in Germany and Austria, as online sports distribution gains traction

Discovery Communications, the major factual and sports channels group, has agreed a partnership with Amazon to distribute Discovery’s Eurosport Player via the Amazon Channels online subscription video service in Germany and Austria. The deal opens up a new distribution opportunity for Discovery’s live sports content, the most premium of which is 45 Bundesliga football matches each season.

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Media & Advertising
Sky delivers revenue and customer growth, but hits to profits and wholesale signal significant challenges

Pan-European pay TV operator Sky reported growth across a range of key metrics in its full-year 2016-17 financial results, along with some notable declines. By the end of June 2017, Sky served a total of 22.5 million retail customers across its five markets (UK, Ireland, Germany, Austria and Italy), having added 686,000 over the preceding 12 months. On the wholesale front, however, Sky lost 431,000 customers subscribing to its channels via alternative providers in the UK and Ireland (having lost 105,000 the previous year), and a further 15,000 in Germany.

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Media & Advertising
Esports Video & the Future of TV - May 2017

The esports-video boom continues – total hours viewed exceeded 6 billion in 2016, according to IHS Markit data, up 19% on 2015. Esports advertising globally was worth $280 million in 2016 and, by 2021, is expected to become a $1 billion advertising industry.

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Media & Advertising
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