Orpheas Tapanlis

Orpheas Tapanlis

Orpheas Tapanlis is an analyst in the advertising research team, based in London. His research focuses on all media advertising in the CEE region with a particular focus on the  future of television advertising.

Orpheas also tracks the M&A space in advertising technology and has introduced new data-mining methods, which provide a holistic perspective of this new, complex landscape.

Orpheas holds a PhD in Engineering Science from University of Oxford and has worked in research teams in the UK and France. He is fluent in Greek and French.


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CME grows in 2016 owing to healthy ad revenues from Czech and Romanian markets

Central European Media Enterprises (CME) has reported their annual results highlighting a growth of 5% compared to 2015 in their net advertising revenues (NAR). This growth was driven by the strong performance in four out of the six countries in which they operate. Moreover, CME maintained its leading position in terms of TV ad market share and audience ratings across all of their territories.

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Media & Advertising
MTG exits Czech Republic TV in favour of games

MTG, the Swedish broadcaster, has divested from traditional TV media in the Czech Republic and is looking to strengthen its gaming vertical by further investing in InnoGames, a games developer and publisher. MTG has announced that it will sell its 50% stake in FTV Prima to local business leaders Vladimír Komár and Ivan Zach, making the latter the majority owner with a 62.5% share. The deal values FTV Prima at €237.4 million ($ million). This is a significant earn out in the CEE context; ProSiebenSat1 sold its operations in Romania in 2015 for €10.2 million.

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Media & Advertising
Mediaset and TF1 form MCN alliance with ProSiebenSat.1

TF1 Group and Mediaset have made a combined €53 million ($56 million) investment in ProSiebenSat.1’s multichannel network (MCN) platform Studio 71, cementing a strategic partnership between three of Europe’s largest free-to-air broadcasters. The deal is the form of a capital increase that will provide Italy’s Mediaset with a 5.5% share and France’s TF1 with 6.1% in Studio 71. Founded in 2013, Studio 71 is valued at approximately €400 million with the majority shareholder ProSiebenSat.1 holding 70% shares and the remaining 18.1% of the shares remaining with US partner Collective Digital Studio.

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Media & Advertising
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