Orpheas Tapanlis

Orpheas Tapanlis

Orpheas Tapanlis is an analyst in the advertising research team, based in London. His research focuses on all media advertising in the CEE region with a particular focus on the  future of television advertising.

Orpheas also tracks the M&A space in advertising technology and has introduced new data-mining methods, which provide a holistic perspective of this new, complex landscape.

Orpheas holds a PhD in Engineering Science from University of Oxford and has worked in research teams in the UK and France. He is fluent in Greek and French.


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Snap partners with Time Warner to lift mobile advertising share

Snap has signed an estimated $100 million deal with Hollywood studio Time Warner. Time Warner will create up to 10 original shows a year for Snapchat in a range of genres including scripted dramas, comedies and documentaries. These shows will run three to five minutes in a mobile-friendly vertical format. Currently there is one new show airing per day and Time Warner expects to increase this to three shows per day by the end of this year. As part of the deal, Time Warner will also commit to investing in ads from Time Warner properties like HBO, Turner and Warner Bros. on Snapchat over the next two years. Ad revenue will be split evenly between the two partners.

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Media & Advertising
MTG builds its game business with Kongregate acquisition

Modern Times Group (MTG), the Sweden-based broadcaster, has continued its expansion in the games sector with the acquisition of San Francisco-based web gaming platform Kongregate from GameStop Corp for an enterprise value of $55 million. MTG will fully own the games publisher and developer.

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Media & Advertising
Programmatic from concept to maturity; trends and market dynamics in Europe

What drives the programmatic market and what drives the ad markets generally? The answer is video programmatic as it is the fastest growing sector with almost 40% compound annual growth rate. Commoditisation of programmatic in the more advanced markets causes the harmonisation of the market- a wider adoption of programmatic due to the universal effects of data and algorithms.

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Media & Advertising
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