Orpheas Tapanlis

Orpheas Tapanlis

Orpheas Tapanlis is an analyst in the advertising research team, based in London. His research focuses on all media advertising in the CEE region with a particular focus on the  future of television advertising.

Orpheas also tracks the M&A space in advertising technology and has introduced new data-mining methods, which provide a holistic perspective of this new, complex landscape.

Orpheas holds a PhD in Engineering Science from University of Oxford and has worked in research teams in the UK and France. He is fluent in Greek and French.


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MTG to sell off Baltic broadcasting businesses

Swedish media group Modern Times Group has agreed to sell 100% of its TV, digital and radio businesses in the Baltic region to private equity group Providence Equity Partners, for approximately €115 million. The completion of the deal is subject to the approval of the local regulators.

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Media & Advertising
Polsat holds second place in Poland as ad market growth slows

Polsat reported full year results with Net Advertising Revenues (NAR) of PLN 1,093 million in 2016, 5.6% higher than the previous year. The main increase came from multichannel NAR which grew in all quarters but Q2, and with peak growth rate in Q3 associated with sports events. According to IHS Markit research Polsat has 29.2% of the total TV ad market (8.8 percentage points behind TVN) in a slow Polish TV ad market in 2016.

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Media & Advertising
IBM partners with Salesforce to make AI in advertising even more mainstream

A new partnership between business solutions and technology company IBM and CRM company Salesforce has been announced, highlighting the ever increasing Artificial Intelligence (AI) applications to marketing and CRM platforms. IBM is no new to this type of partnerships; in March 2015, IBM also formed an alliance with Adobe Marketing Cloud. With these partnerships IBM aims to become more equipped with key pieces from the cloud marketing solutions integrating across them, and importantly create commercial opportunities for its AI systems.

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Media & Advertising
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