Qingzhen (Jessie) Chen

Qingzhen (Jessie) Chen

Qingzhen or Jessie, is a Senior Analyst in the Advertising Research team, based in London.

She leads the advertising research of the Asia Pacific region, covering all media from traditional media to emerging digital advertising platforms. Her work focuses on online advertising, advertising business strategies, and media M&A activities.

Jessie is an integral part of the media team growing the business in Asia Pacific and has doubled the APAC country coverage of IHS Markit Advertising Intelligence Service. She is the leading analyst in our media research for China and is well-versed in the intricacies of the complex, Chinese market.

Before joining IHS, Jessie was a Market Researcher for PwC, and worked for consulting firms in Beijing and London looking at the contemporary issues in the APAC region.

She holds a BA Politics and East European Studies and an MSc in Security Studies from University College London. She is fluent in Chinese Mandarin, Chinese Cantonese and speaks intermediate Russian.


Contributions View All (32)

Snap partners with Time Warner to lift mobile advertising share

Snap has signed an estimated $100 million deal with Hollywood studio Time Warner. Time Warner will create up to 10 original shows a year for Snapchat in a range of genres including scripted dramas, comedies and documentaries. These shows will run three to five minutes in a mobile-friendly vertical format. Currently there is one new show airing per day and Time Warner expects to increase this to three shows per day by the end of this year. As part of the deal, Time Warner will also commit to investing in ads from Time Warner properties like HBO, Turner and Warner Bros. on Snapchat over the next two years. Ad revenue will be split evenly between the two partners.

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Media & Advertising
Snapchat launches small business-friendly ad features

Snap Inc. continues to push into Facebook’s territory by making ads easier to buy and more simple to create for small businesses, a section of advertisers that Facebook has recently dominated. By making its ad offering more attractive to small businesses, Snap is complementing its direct-response offering to this group of advertisers, who have fewer budgets for brand marketing and seek an immediate response from their audience.

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Media & Advertising
Havas and China’s leading advertising group GIMC form alliance for mutual overseas expansion

French advertising giant Havas has created a joint venture with China’s leading advertising group GIMC. The deal marks the start of Havas' major business expansion in China. By tapping into Havas’ large overseas resource, GIMC will be in a stronger position to take their service abroad to serve Chinese firms.

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Media & Advertising
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