Qingzhen (Jessie) Chen

Qingzhen (Jessie) Chen

Qingzhen or Jessie, is a Senior Analyst in the Advertising Research team, based in London.

She leads the advertising research of the Asia Pacific region, covering all media from traditional media to emerging digital advertising platforms. Her work focuses on online advertising, advertising business strategies, and media M&A activities.

Jessie is an integral part of the media team growing the business in Asia Pacific and has doubled the APAC country coverage of IHS Markit Advertising Intelligence Service. She is the leading analyst in our media research for China and is well-versed in the intricacies of the complex, Chinese market.

Before joining IHS, Jessie was a Market Researcher for PwC, and worked for consulting firms in Beijing and London looking at the contemporary issues in the APAC region.

She holds a BA Politics and East European Studies and an MSc in Security Studies from University College London. She is fluent in Chinese Mandarin, Chinese Cantonese and speaks intermediate Russian.

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Market Monitor: Advertising in APAC

The 2016 APAC ad market was bolstered by a robust performance of traditional media and the rapid growth of online. In this Market Monitor, we look at the market performance of top ten APAC ad markets, and the key players that shape this thriving regional ad growth.

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Media & Advertising
AI Everywhere: Mobile ecosystems trends at MWC 2017

AI was everywhere at Mobile World Congress 2017 with device makers, OS platforms, app developers, operators and vendors pushing a range of different solutions and AI-enabled experiences. Advertising, payments and billing, and location companies were also well presented at the mobile industry's annual event.

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Mobile & Telecom
Advertising at Mobile World Congress 2017: A Summary

Globally, mobile display advertising grew 42% in 2016, to reach $41 billion and for the first time generated more than half of all online display advertising revenue. This year’s Mobile World Congress was dominated by 5G, the return of the Nokia handset brand, and AI. Connectivity developments and new mobile connected devices will continue to fuel growth for the online advertising industry. Here are the key ad-related themes from the Mobile World Congress 2017.

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Media & Advertising Mobile & Telecom
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