Qingzhen (Jessie) Chen

Qingzhen (Jessie) Chen

Ms. Qingzhen (Jessie) Chen, is a senior analyst in the Advertising Research team at IHS Markit, based in London, UK.

She leads the advertising research of the Asia Pacific region, covering all media from traditional media to emerging digital advertising platforms. Her work focuses on online advertising, advertising business strategies, and media M&A activities. She is an integral part of the media team growing the business in Asia Pacific and has doubled the APAC country coverage of IHS Markit Advertising Intelligence Service. She is the leading analyst in our media research for China and is well-versed in the intricacies of the complex, Chinese market. Before joining IHS Markit, Jessie was a Market Researcher for PwC, and worked for consulting firms in Beijing and London looking at the contemporary issues in the APAC region. She holds a Bachelor of Arts in Politics and East European Studies and a Master of Science in Security Studies from University College London, UK. She is fluent in Chinese Mandarin, Chinese Cantonese and speaks intermediate Russian.


Contributions View All (37)

NFL and Tencent ink content deal to boost audience

The US National Football League (NFL) and Tencent signed a deal on 21 August, which gives the Chinese internet giant exclusive rights to digitally stream games online in China for three years until 2019. Acquiring foreign sports rights is part of a wider content strategy to retain users or encourage users to spend more time with Tencent’s various platforms. As for NFL, China is an ideal market to benefit from the digitisation of sports viewing and expand NFL’s audience base as the Asian country has almost 1 billion online users.

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Media & Advertising
Advertising: M&A Market Monitor H2 2016

The bi-annual M&A Market Monitor identifies the key investments in the media landscape. Traditional advertising players, broadcasting groups, agency titans, and online giants are the main investors, but we are increasingly witnessing telecoms, private equity firms, and consultancy firms engage in similar activities.

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Media & Advertising
Facebook’s Watch: rationale & success factors for the new video feature

Facebook has revamped its video product with a new feature called ‘Watch’ that introduces TV-like original programming in order to incentivise consumers to spend more time on the platform and grow lucrative video advertising revenue. Facebook’s push into original, TV-like content is both an offensive strategy to attract TV ad budgets, but also comes as a defensive move following the push by Snapchat, YouTube, and other platforms to become premium video destination. Facebook has the opportunity to stand out for creators over other platforms by offering better analytics tools that help creators track and understand their audiences, anticipate audience demand and aid in the development of future content for well-defined niches.

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Media & Advertising
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