Ken Park

Ken Park

Mr. Ken Park is a Research and Analysis Director, TV, Consumer Electronics and Devices within the IHS Technology group, specializing in TV Set Research and managing Asian analysts for Desktop Monitor, Notebook & Tablet, Smartphone and Digital Signage.

Mr.Park's expertise of market research comes from various industry experiences from engineering to marketing & sales, adding market insight from research experience.

He joined IHS Markit in November 2014, when IHS acquired DisplaySearch, a leader in primary research and forecasting on the global display market. At DisplaySearch, he served as a senior analyst in charge of TVs, desktop monitors, public displays, notebook PCs and tablets.

Before DisplaySearch, Mr. Park was in marketing and sales in the visual display division at Samsung Electronics. In that position, he directed demand forecasting, sales strategic planning, pricing, product planning, supply chain management, competitive analysis and marketing communications, leading to Samsung's achievement of the number one market share. Prior to that, he was a software engineer at Samsung where he developed digital TV applications and learned mass production manufacturing processes. Mr. Park has a Bachelor's degree in Computer Science from Kookmin University in Seoul, Korea.


Contributions View All (67)

TV Sets Market Tracker - Monthly - August 2018

Read More Subscribers Only
Mobile, Consumer & Connected Devices Media & Advertising Displays
TV Sets Price & Specifications Database

This database contains pricing and specification data for TV Sets. The data is collected monthly off a selection of stores for each country, with the local price, price in euros and the price in dollars collected for each model.

Read More Subscribers Only
Mobile, Consumer & Connected Devices Media & Advertising Displays
IFA 2018: Television

IFA is the main CE show for Europe, with a very wide range of products on show. In recent years it has introduced white goods and these now account easily for a third of the show. Typically, retailers use IFA to decide their stocks for the peak selling season in the run-up to Christmas. Black Friday has appeared in recent years even though Thanksgiving is meaningless in Europe and not observed as a festival or holiday. Buyers from the Middle East and Africa are also present and the show is important for their regions too. Unusually, ordinary people are able to visit for €17.50. Recent years have seen TV products de-emphasised as the business has matured and the market moved to a global timetable. Samsung, LGE and Panasonic now have heavy coverage of home appliances on their booths. 2018 saw the launch by Samsung of its 8K TV range. Products will ship in October 2018 in Europe and North America. With the strong emphasis on OLED, a casual observer would have been surprised to discover that LCD accounts for 96% of TV shipments and 86% of revenues in Western Europe.

Read More Subscribers Only
Mobile, Consumer & Connected Devices
Share facebook Twitter Google Plus Linked In Add This Contact Us