Hisakazu Torii

Hisakazu Torii

Mr. Hisakazu Torii is a Senior Director, Consumer Devices within the IHS Technology group. He joined IHS in November 2014, when IHS acquired DisplaySearch, a leader in primary research and forecasting on the global display market. At DisplaySearch, he served as vice president of Japanese TV market research. With 18 years of display industry experience, he was responsible for covering all Japanese TV brands across Asia Pacific.

Before DisplaySearch, Mr. Torii worked at Mitsubishi Electric where he conducted market research for product groups, business planning and new product development in all major display applications, including TVs, notebook PCs, monitors, mobile phones, digital still cameras, digital video recorders, automotive displays and industrial applications. He earned a degree from the Department of Law at Waseda University in Tokyo, Japan.


Contributions View All (13)

Consumer Electronics Market Tracker - Q3 2016

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Mobile, Consumer & Connected Devices
2016 Black Friday TV Promotions Analysis

Key 2016 Black Friday promotions have been released in the US. This analysis of the TV promotions includes summary of promotions, comparisons against previous years and key highlights. Please download the attached presentation for complete analysis and summary.

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Mobile, Consumer & Connected Devices
China Golden Week TV Summary and Streaming TV Brand Update

during the recent golden week holiday period in China, TV sales were down on a unit and revenue basis, impacted by the growing importance of Chinese "brand holiday" promotional events that are changing the promotional calendar and changing traditional seasonality. New Chinese streaming TV brands continue to expand product offerings and promote new business strategies (content + hardware bundles) that are worth paying attention to for their disruptive influence. This analysis highlights the product strategy for these brands, and the recent holiday results.

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Mobile, Consumer & Connected Devices
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