Hisakazu Torii

Hisakazu Torii

Mr. Hisakazu Torii is a Research and Analysis Executive Director, TV, Consumer Electronics and Devices. He joined IHS in November 2014, when IHS acquired DisplaySearch, a leader in primary research and forecasting on the global display market. At DisplaySearch, he served as vice president of Japanese TV market research. With 18 years of display industry experience, he was responsible for covering all Japanese TV brands across Asia Pacific.

Before DisplaySearch, Mr. Torii worked at Mitsubishi Electric where he conducted market research for product groups, business planning and new product development in all major display applications, including TVs, notebook PCs, monitors, mobile phones, digital still cameras, digital video recorders, automotive displays and industrial applications. He earned a degree from the Department of Law at Waseda University in Tokyo, Japan.


Contributions View All (33)

2018 Black Friday Preview - TVs

Most of the major retailer ads for Black Friday have been released/leaked, so it is time to roll out our annual preview of the deals for TVs and how they compare to years past. A significant increase in the number of 50" and larger sets as anticipated, with a focus on 60"+. Highlight - A 60" 4K LCD TV is available in 2018 for the same price as a 32" HD LCD TV in 2008, just under $400! Please download the attached presentation for the full analysis

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Mobile, Consumer & Connected Devices
Sam's Club Kicks Off 2018 US TV Selling Season

Each year, usually a few weeks prior to Black Friday in early November, retailers are eager to be the first to start attracting eager buyers ahead of the official start of the holiday shopping season. These early promotions seem to attract a decent amount of buying interest, especially if the retailer is less likely to participate as aggressively during Black Friday. Sam's Club, a member-only US warehouse club retailer, has published the circular advertisement for their November 10th One Day Savings Event. TVs are predictably a prominent feature of the sale, and we break down how this might be very early indicators of Black Friday pricing.

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Mobile, Consumer & Connected Devices
Return of the Disruptive Business Model: Xiaomi TV

Chinese smartphone maker Xiaomi entered the TV business in 2017, and has grown rapidly, rising to #1 in total unit shipments in China during Q2'18. This rapid rise is just the latest in a series of disruptive TV market buildups in China, most of which have been unsustainable so far. LeTV in 2016 and Sharp in 2017 both experienced very strong growth based on disruptive pricing, and in the case of LeTV, focusing on e-commerce channels and content bundling. LeTV suffered financial problems and dropped substantially in 2017, while Sharp has not been able to sustain the aggressive price promotion needed to maintain share. Now Xiaomi is try to succeed where others have failed. This special report analyzes this top storyline from China.

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Mobile, Consumer & Connected Devices
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