Hisakazu Torii

Hisakazu Torii

Mr. Hisakazu Torii is a Senior Director, Consumer Devices within the IHS Technology group. He joined IHS in November 2014, when IHS acquired DisplaySearch, a leader in primary research and forecasting on the global display market. At DisplaySearch, he served as vice president of Japanese TV market research. With 18 years of display industry experience, he was responsible for covering all Japanese TV brands across Asia Pacific.

Before DisplaySearch, Mr. Torii worked at Mitsubishi Electric where he conducted market research for product groups, business planning and new product development in all major display applications, including TVs, notebook PCs, monitors, mobile phones, digital still cameras, digital video recorders, automotive displays and industrial applications. He earned a degree from the Department of Law at Waseda University in Tokyo, Japan.


Contributions View All (23)

Consumer Electronics Market Tracker - Q3 2017

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Mobile, Consumer & Connected Devices
2017 Black Friday Preview - Early Observations on TV Promotions

TVs are always a critical category in consumer electronics for the holiday season, Black Friday in particular. Spectacular prices on TVs drive traffic into retailers, but while 2016 discounts were large and drove strong traffic, 2017 is looking considerably more muted. Many of the major Black Friday advertisements have been released, and although there can be some last minute adjustments, we have analyzed the known pricing and provided our thoughts on prices, brands, retailers, sizes and more. Please be sure to download the presentation to get the complete and thorough breakdown, comparing Black Friday 2017 against prior years. There will be follow up analysis after Black Friday once we have had an opportunity to review the activity.

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Mobile, Consumer & Connected Devices
OLED TV Brand Competition Grows

Over the last year, the number of brands participating in the OLED TV category has expanded from 6 to 12, and IHS Markit is now tracking the entrance and growth of these brands. The competition, not just between OLED TV brands, but also Samsung and the Quantum Dot camp, has increased, driving prices down recently. The result has been growth of the OLED segment in the TV category, especially in the premium segment.

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Mobile, Consumer & Connected Devices
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