Jun Wen Woo

Jun Wen Woo

Ms. Jun Wen Woo is a senior research analyst for Online Video at IHS Markit.

Ms. Jun Wen is an analyst for broadband and mobile media teams. Her research covers the digital video markets in the Asia Pacific region. Her main responsibilities include maintaining the IHS Markit online video models through the continuous desk research, as well as extensive interview work. She also covers the mobile content and services market. Her research and analysis include studies on mobile operators and media companies’ mobile content strategies, the impact of over-the-top messaging and communications apps and how mobile content providers can best monetize mobile media. She holds a master degree in Applied Statistics and degree of Economics from University of Malaya, Malaysia. She is fluent in Mandarin, English and Malay. Jun Wen Woo is based in Penang, Malaysia.


Contributions View All (59)

Mobile Media Subject: Messaging

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Media & Advertising Mobile & Telecom
Mobile Market Monitor H1 2017: Growing popularity of bots and video-related features

The top mobile messaging apps tracked by IHS Markit achieved a combined user base of over 5.6 billion monthly active users in the second quarter of 2017, this is up 3% from the previous quarter and 15% year-over-year growth.

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Mobile & Telecom
Facebook adds WhatsApp business features

Facebook is now testing new tools for companies to communicate with customers via a free WhatsApp business app. Facebook plans to charge large enterprise businesses for setting up official WhatsApp accounts. Further details regarding the nature of business model, pricing, and launch date have yet to be announced. WhatsApp had 1.3bn active users at the end of Q2 2017, but monetisation has been limited since Facebook dropped the subscription fee in 2016.

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Mobile & Telecom
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