Yoke Yuin Cheong

Yoke Yuin Cheong

Yoke Yuin Cheong is an analyst in the Digital Signage group with a reseach focus on the Asia Pacific and Chinese market for all technologies, including LCD public display, LED video, front projector, and rear projection. She contributes to the quarterly market analysis and database publications for the Digital Signage & Professional Displays Intelligence Service and is involved in several ongoing consultancy projects. Yoke Yuin’s area of expertise is LED video; she leads the LED video syndicated and custom research in the group.

Prior to joining IHS, Yoke Yuin was in Marketing at IOI Oleochemical Industries, where she developed and conducted analyses of regional market shares, sales performance and raw materials price trends. She holds a Bachelor's Degree in Science (Hons) Biotechnology from Universiti Tunku Abdul Rahman, Malaysia. Yoke Yuin is fluent in Mandarin, English, and Malay, 


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Contributions View All (5)

Leyard and NEC Expand Product Portfolios by Adding New Direct-View LED Video Displays

IHS comments on Leyard and NEC's latest product announcements and the sub 1mm pixel pitch LED Video market.

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Mobile, Consumer & Connected Devices Displays
InfoComm China - 2016

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Mobile, Consumer & Connected Devices Displays
2016 Outlook and Strategies for Fine Pixel Pitch LED Video

The advent of fine pixel pitch technology has opened up new opportunities in Indoor Applications for LED Video, making it a viable competitor to Rear Projection and LCD. In 2015, the <=1.99mm pixel pitch category grew by 279% year over year (YoY). However, will 2016 be another good year for Fine Pixel Pitch LED Video? IHS analyzes the 2016 outlook and strategies for the Fine Pixel Pitch LED Video industry.

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Mobile, Consumer & Connected Devices Displays
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