Yoke Yuin Cheong is an analyst in the Digital Signage group with a reseach focus on the Asia Pacific and Chinese market for all technologies, including LCD public display, LED video, front projector, and rear projection. She contributes to the quarterly market analysis and database publications for the Digital Signage & Professional Displays Intelligence Service and is involved in several ongoing consultancy projects. Yoke Yuin’s area of expertise is LED video; she leads the LED video syndicated and custom research in the group.
Prior to joining IHS, Yoke Yuin was in Marketing at IOI Oleochemical Industries, where she developed and conducted analyses of regional market shares, sales performance and raw materials price trends. She holds a Bachelor's Degree in Science (Hons) Biotechnology from Universiti Tunku Abdul Rahman, Malaysia. Yoke Yuin is fluent in Mandarin, English, and Malay,