Kia Ling Teoh

Kia Ling Teoh

Ms. Kia Ling Teoh is a senior research analyst, Advertising & Television Media at IHS Markit.

Her research focuses on the development of the advertising and television programming markets in Asia Pacific. She contributes to a wide range of consultancy projects across the IHS Markit client base and plays a key role in forecasting trends in the countries for which she is responsible. She is based in Penang, Malaysia and joined IHS Markit in April 2014.

Previously, she was a lead analyst at the Governance, Risk and Compliance division of Thomson Reuters. Ms. Kia Ling Teoh holds a Master of Science in International Business Management from University of Kent, UK, and a Bachelor of Arts in Translation and Interpretation from University of Science Malaysia. She is fluent in English, Chinese Mandarin and Malay.


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Consumer Platforms & Ecosystems Intelligence Database - Advertising

This database provides historical and forecast data for mobile advertising revenues by format (search, display, messaging) by country, region and globally.

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Media & Advertising Mobile & Telecom
New channel tariff regime aims to increase transparency in Indian TV market

The Telecom Regulatory Authority of India (TRAI) has introduced a new tariff regime to all Indian broadcasters, with the aim of providing more transparency between broadcasters and pay TV operators, and more choice for the consumer. The new regime will come into effect from 1 January 2019, and broadcasters are expected to list new channel carriage fee prices on their websites ahead of the implementation. As of 16 December 2018, Zee Entertainment and Star India had listed new prices ahead of other broadcasters.

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Media & Advertising
Asia TV Forum 2018 wrap-up

IHS Markit analysts attended Asia TV Forum in Singapore on 5-7 December to catch up on TV and online video market trends in Asia. Global consumer platforms Facebook and Twitter were in the speaker line-up consisted alongside TV and online video companies. Key themes we noted are as follows: 1. Partnerships and collaboration among local and regional players are seen as key to fight the power of global giants such as YouTube, Facebook, Netflix and Amazon 2. Telecommunication companies are playing a bigger role in the TV and online video market, leveraging their user base and the mobile data they own

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Media & Advertising
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