Kia Ling Teoh

Kia Ling Teoh

Ms. Kia Ling Teoh is a senior research analyst, Advertising & Television Media at IHS Markit.

Her research focuses on the development of the advertising and television programming markets in Asia Pacific. She contributes to a wide range of consultancy projects across the IHS Markit client base and plays a key role in forecasting trends in the countries for which she is responsible. She is based in Penang, Malaysia and joined IHS Markit in April 2014.

Previously, she was a lead analyst at the Governance, Risk and Compliance division of Thomson Reuters. Ms. Kia Ling Teoh holds a Master of Science in International Business Management from University of Kent, UK, and a Bachelor of Arts in Translation and Interpretation from University of Science Malaysia. She is fluent in English, Chinese Mandarin and Malay.


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Channel 4 joins European Broadcaster Exchange to take on global platforms

Channel 4 has announced its investment in European Broadcaster Exchange (EBX), a pan-European trading platform for digital video advertising founded by free-to-air broadcasters TF1 Group (France), ProsiebenSat.1 (Germany) and Mediaset (Italy and Spain). Headquartered in London, EBX will aggregate the video on-demand inventory of its participants and allow advertisers to run regional campaigns with programmatic purchasing. It is created with an objective to allow advertisers to tap into one single source for premium video inventory on a regional scale. Subject to European competition authorities’ clearance, the four partners will each take a 25 percent stake in the business.

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Media & Advertising
Indian tax reforms disrupt TV advertising market

The first half results of Indian broadcasters have been disrupted by the country's sweeping tax reforms. Zee Entertainment's consolidated advertising revenue increased by a relatively modest 2.9% year-on-year to INR 9.9 billion ($152 million) in the quarter ending on 30 September, while subscription revenue dropped 14% year-on-year to INR 5 billion ($77 million). Operating cost was down 24.7% on the same period the year before to INR 5.8 billion, a result of its sale of Ten Sports to Sony Pictures. Viacom18, a 50/50 joint venture between Viacom and Mumbai-based TV 18 Broadcast, reported that consolidated revenue grew 4% in the same quarter, attributed the modest growth to pullback by advertisers in the wake of tax transition.

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Media & Advertising
Netflix to add Indian and Korean to its global original kids slate

Netflix announced its first original children's series productions with Indian and South Korean partners at the MipJunior event in Cannes this week. Andy Yeatman, kids and family director, also gave some insight on the importance of children's content to the global streaming service. The two new productions, Mighty Little Bheem and Yoohoo & Friends, are based on established kids characters in each territory and will be launched in 2018.

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Media & Advertising
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