Tarika Bheda is a Principal Research Analyst Digital Signage, Hospitality TV. Tarika joined IHS Markit in 2012. Since then, she has led several syndicated and consultancy projects covering displays technologies including LCD, OLED, LED video, front projector and rear projection. Tarika manages large consultancy projects with some of the leading global display manufacturers.
Since joining IHS, Tarika has successfully expanded the regional coverage of digital signage and hospitality TV market, supporting the areas of demand forecasting, technology adoption, and competitive analysis. Her research coverage spans a diverse range of vertical markets, including hotel TV, retail signage/billboard, corporate conference room, education, transportation, control room/simulation, financial exchange, staging and outdoor events. She regularly contributes to custom and consultancy projects that require market landscaping, value chain and SWOT analysis.
Prior to joining IHS, Tarika worked as a Research Manager/Analyst at Infonetics Research. She managed and supported syndicated reports covering telecom industry, service providers and subscribers’ trends analysis. She brings over ten years of research experience including her internship at Cisco, where she managed quarterly earnings report for the North America region, and other strategic planning projects.
Tarika has a Masters in Speech Communication from San Jose State University,CA. She also holds a Masters in Mass Communication and Public Relations, and a Bachelor in Business Administration from India.