Kelly Lum is an analyst for Digital Signage Industry Tracker at IHS Technology for shipment and revenue data on displays, media players, set-top boxes, PCs, and software services at IHS. She will also be working to gauge market shares for these technologies in addition to digital advertising revenue and other hardware products and services. Kelly will also help with ongoing consultancy projects in the Digital Signage and Public Information Displays group.
Prior to joining IHS in August of 2013, Kelly worked at ALG, a TrueCar Company, as a Consulting Analyst in the automotive industry. Kelly interacted closely with a majority of automotive manufacturers in the U.S. and Canada to forecast residual values, optimize proposed sales strategies, and create recommendations based on expected segment and industry trends.
She graduated in 2008 from the University of California, Santa Barbara with a Bachelors of Arts degree in Economics/Mathematics and a minor in Statistical Science. She is based in Santa Clara, California.