Kelly Lum

Kelly Lum

Kelly Lum is an analyst for Digital Signage Industry Tracker at IHS Technology for shipment and revenue data on displays, media players, set-top boxes, PCs, and software services at IHS. She will also be working to gauge market shares for these technologies in addition to digital advertising revenue and other hardware products and services. Kelly will also help with ongoing consultancy projects in the Digital Signage and Public Information Displays group.  

Prior to joining IHS in August of 2013, Kelly worked at ALG, a TrueCar Company, as a Consulting Analyst in the automotive industry.  Kelly interacted closely with a majority of automotive manufacturers in the U.S. and Canada to forecast residual values, optimize proposed sales strategies, and create recommendations based on expected segment and industry trends.

She graduated in 2008 from the University of California, Santa Barbara with a Bachelors of Arts degree in Economics/Mathematics and a minor in Statistical Science. She is based in Santa Clara, California. 


Contributions View All (7)

Digital Signage & Professional Displays Market Analysis - Q1 2017

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Mobile, Consumer & Connected Devices Displays
Key display trends driving the digital signage market in 2015

The demand for LCDs in digital signage is becoming increasingly diverse, with many noteworthy trends in LCD technology allowing these displays to be employed in a wide range of vertical markets. These trends during 2014 sets the stage for the coming year, and IHS expects total worldwide LCD digital signage displays to enjoy moderate increases of 7.3% and 7.8% in 2015 and 2016, respectively.

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Mobile, Consumer & Connected Devices Displays
Increasing Use of NFC in Digital Signage

Earlier this year, Clear Channel Outdoor announced the successful rollout of their Connect platform, an interactive mobile advertising platform that enables seamless campaign integration between out-of-home (OOH) advertising and mobile devices across 29 markets in North America and Europe.

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Mobile, Consumer & Connected Devices Displays
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