Kelly Lum is an analyst for Public Display Market Tracker at IHS Markit for shipment and revenue data on LCD and OLED displays. She is also involved in research pertaining to media players, set-top boxes, PCs, and software services. She will be working to gauge market shares for these technologies, in addition to digital advertising revenue and other hardware products and services. Kelly will also help with ongoing consultancy projects in the Digital Signage and Professional Displays group.
Prior to joining IHS Markit in August of 2013, Kelly worked at ALG, a TrueCar Company, as a Consulting Analyst in the automotive industry. Kelly interacted closely with a majority of automotive manufacturers in the U.S. and Canada to forecast residual values, optimize proposed sales strategies, and create recommendations based on expected segment and industry trends.
She graduated in 2008 from the University of California, Santa Barbara with a Bachelors of Arts degree in Economics/Mathematics and a minor in Statistical Science. She is based in Campbell, California.