Eleni Marouli

Eleni Marouli

Eleni Marouli is a Principal Analyst and Manager in the media group at IHS Markit. She leads the analysts in the Advertising Team and sets the research agenda for all ad-funded media-related research on traditional and digital platforms. Her work focuses on emerging advertising formats such as online video, programmatic buying, advertising technology and branded content. She has played an integral role in expanding the online advertising intelligence in IHS, most notably introducing programmatic buying data in the service and deciphering the advertising technology landscape.

Eleni works closely with commercial broadcasters, publishers, financial companies and government organisations to provide expertise, advice, and help to form their digital media and advertising strategies. She is the leading contributor to online advertising consultancies and projects, amongst which is the annual IAB Europe AdEx Benchmark study, the online advertising industry standard. Eleni works closely with the organization and other key market players to improve the transparency and understanding of the online advertising ecosystem in Europe.

In addition to her topical expertise, Eleni also specializes in the Latin American region, where she tracks advertising from legacy media to emerging advertising platforms.

She is regularly quoted in the press and frequently appears on business programmes for the BBC, CNBC, Bloomberg and Sky News.

Eleni holds a BA (Hons) in Philosophy, Politics and Economics from the University of Oxford and an MSc in International Relations from the London School of Economics. She is fluent in Greek and Polish and has an intermediate knowledge of French and Spanish.


Contributions View All (78)

Global advertising trends in 2016: A snapshot

This analyst insight provides a snapshot of global advertising markets in 2016. All data used in this insight can be found in the IHS Markit Advertising Intelligence Service.

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Media & Advertising
Adobe’s TubeMogul acquisition hints at programmatic TV ambitions

Adobe intends to acquire the video advertising technology company, TubeMogul for $540 million. TubeMogul is a US-headquartered, demand-side platform (DSP), servicing advertisers and agencies in programmatic video advertising. It filed for an IPO in July 2014 and reported earnings of $56.1m in Q3 2016, up 21% from the year before. Adobe generated $1.5bn in revenue in Q3 2016, an increase of 20% year-on-year. The acquisition is expected to close in Q1 2017, subject to regulatory approval.

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Media & Advertising
The practice and promise of programmatic

This slidedeck was presented by Eleni Marouli at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the promise of programmatic and the subsequent programmatic reality in display and video.The presentation then goes on to explore some key thremes in the programmatic TV space

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Media & Advertising
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