Chenyu Cui

Chenyu Cui

Chenyu Cui is a Senior Research Analyst, Games at IHS Markit.

Chenyu Cui joined IHS Markit in May 2012 as an analyst in the Games team and is based in Shanghai, China. Chenyu's research responsibilities include coverage of all Asia Pacific markets, with a specific focus on China and also include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets.

Chenyu graduated with an MA in Cultural and Creative Industries from King's College, London, UK, in Jan 2012. She also holds a Bachelor of Arts in Journalism from Northeast Normal University, China and Edinburgh Napier University, UK.


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Chenyu in the News

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Games Market Monitor: China Publisher Performance in Q4 2017 and full year review

Tencent’s PC segment delivered poor performance for the quarter, with a decline of 11.6%, but the company retained its leading position with 65% market share. With its focus on the mobile market, the lack of any new hit releases for PC suggests that Dungeon&Fighter (DNF) and League of Legends (LoL) will remain the main revenue sources.

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Games Market Monitor: Korean publisher performance in Q4 2017 and full year review

NCSOFT's Lineage usually performs well on PC, but the ongoing transferral of its loyal users to the mobile version has led it to deliver a weak quarter. However, thanks to Guild Wars 2's contributions, NCSOFT maintained growth across the PC gaming sector.

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Mobile title Vainglory becomes part of Alibaba's WESG lineup

Super Evil Megacorp, the developer of Vainglory, has announced it will partner Alisports, the sports branch of Alibaba Group. Alisports formed the World Electronic Sports Games (WESG) in 2016, revealing ambitions to build itself a global presence in the esports industry. Vainglory will join other titles - namely CS:GO, Dota 2, Hearthstone and StarCraft 2 - to become part of the WESG2018 lineup.

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