Chenyu Cui

Chenyu Cui

Chenyu Cui joined IHS in May 2012 as an analyst in the Games team and is based in Shanghai, China. Chenyu's research responsibilities include coverage of all Asia Pacific markets, with a specific focus on China and also include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets.

Chenyu graduated with an MA in Cultural and Creative Industries from King's College, London in Jan 2012. She also holds a BA in Journalism from Northeast Normal University, China and Edinburgh Napier University, UK.


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Chenyu in the News

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Games Market Monitor: China PC Online Games Market, 2016

Total consumer spend within the Chinese PC online gaming market was RMB 85.7 billion ($12.9 billion) in 2016, representing a year-on-year increase of 2.6%, compared to 7.9% for 2015.

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Media & Advertising
Games Market Monitor: Korea PC Online Games Market, 2016

Total consumer spend within the Korean PC online gaming market was KRW 2,718 billion ($2.34billion) in 2016, representing a decrease of 1.6% year-over-year.

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Media & Advertising
Esports Video & the Future of TV - May 2017

The esports-video boom continues – total hours viewed exceeded 6 billion in 2016, according to IHS Markit data, up 19% on 2015. Esports advertising globally was worth $280 million in 2016 and, by 2021, is expected to become a $1 billion advertising industry.

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Media & Advertising
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