Chenyu Cui

Chenyu Cui

Chenyu Cui joined IHS in May 2012 as an analyst in the Games team and is based in Shanghai, China. Chenyu's research responsibilities include coverage of all Asia Pacific markets, with a specific focus on China and also include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets.

Chenyu graduated with an MA in Cultural and Creative Industries from King's College, London in Jan 2012. She also holds a BA in Journalism from Northeast Normal University, China and Edinburgh Napier University, UK.


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Chenyu in the News

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Games Market Monitor: Korean Publisher Performance, Q4 2016 and Q1 2017 Outlook

NCSOFT saw significant growth from the domestic Korean market, with major contribution from Lineage, while other titles delivered flat performance or declined.

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Media & Advertising
China plans new regulations to block nighttime access to online games for young players

The Cyberspace Administration of China (CAC) initiated a series of regulations for online access, in order to avoid Internet addiction. CAC has asked for public advice since September 2016 and the final version entered the one-month public notification period on Jan 6. As such, these regulations, after the public notification period, are waiting for approval from The National People’s Congress of China and will be implemented soon.Among the upcoming regulations, two items are related to online games. One is that the Youth Protection Software needs to be installed in PC, mobile devices and game consoles to avoid Internet addiction. Another one is to block access to online games from 12am to 8am for anyone aged 18 or under as well as to limit Youth’s daily gameplay time.

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Games Market Monitor: China Publisher Performance in Q3 2016 and Q4 Outlook

As expected, major publisher rankings are similar to Q2 and NetEase expanded its share due to the relatively strong sales of Overwatch along with the release of the new expansion pack for World of Warcraft (WoW) in September.

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