Chenyu Cui

Chenyu Cui

Chenyu Cui is a Senior Research Analyst, Games at IHS Markit.

Chenyu Cui joined IHS Markit in May 2012 as an analyst in the Games team and is based in Shanghai, China. Chenyu's research responsibilities include coverage of all Asia Pacific markets, with a specific focus on China and also include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets.

Chenyu graduated with an MA in Cultural and Creative Industries from King's College, London, UK, in Jan 2012. She also holds a Bachelor of Arts in Journalism from Northeast Normal University, China and Edinburgh Napier University, UK.


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Research by Market
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Chenyu in the News

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Tencent announces new mobile PUBG-like battle royale title Glorious Mission

Glorious Mission is a new mobile title from Tencent featuring battle royale gameplay aimed to take advantage of the popularity of hit PC title PlayerUnknown’s Battlegrounds (PUBG).

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Media & Advertising
Games Market Monitor: Korean Publisher Performance in Q2 2017 and Q3 Outlook

Nexon continues to maintain its lead in Q2 2017, capturing 58% share of the whole PC games business. This was due to poor performance from its major competitors, who were affected by seasonality and occupied by mobile.

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Garena files for US IPO to raise $696 million

SEA, an online-gaming publisher in Southease Asia originally known as Garena, aims to raise as much as $696 million in its US-based initial public offering. The Singapore-based company established its business via PC game publishing namely League of Legends, FIFA Online 3 and Heroes of Newerth. Then it expanded out to include mobile gaming, e-commerce and mobile payment services in Southeast Asia and Taiwan. Tencent is the largest shareholder with a 40% stake.

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Media & Advertising
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