Chenyu Cui

Chenyu Cui

Chenyu Cui is a Senior Research Analyst, Games at IHS Markit.

Chenyu Cui joined IHS Markit in May 2012 as an analyst in the Games team and is based in Shanghai, China. Chenyu's research responsibilities include coverage of all Asia Pacific markets, with a specific focus on China and also include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets.

Chenyu graduated with an MA in Cultural and Creative Industries from King's College, London, UK, in Jan 2012. She also holds a Bachelor of Arts in Journalism from Northeast Normal University, China and Edinburgh Napier University, UK.


Contributions View All (156)

Mainland China: Tencent closes popular poker game to comply with regulations

Tencent announced it will shut down its Everyday Texas Hold’em poker game on September 25 and start to issue refunds to players or convert the in-game currency to other Tencent games. The company’s spokesperson suggested that the move was aimed at diverting more resources to other games in its pipeline rather than a response to the intensifying government policy on online games industry.

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Media & Advertising
ChinaJoy: Seeking opportunities in the face of strict censorship

The Chinese PC online-gaming market experienced a minor yearly increase of 3.2% in 2017, and that growth was entirely driven by Tencent’s legacy titles and Kingsoft’s JX 3 series. The PC games business of other major publishers suffered significant decline. PUBG, meanwhile managed to sell 17 million copies in China via Steam even before the game had been officially launched in the country, highlighting how battle-royale games have replaced MOBA in terms of market attention and industry investment.

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Media & Advertising
Sony PlayStation ChinaJoy Press Conference 2018: China Hero Project Plays Key Role

Sony held a PlayStation press conference during Asia biggest games conference, ChinaJoy, to present a series of blockbuster games ready for its PS4 console and the Chinese market.

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Media & Advertising
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