Chenyu Cui

Chenyu Cui

Chenyu Cui is a Senior Research Analyst, Games at IHS Markit.

Chenyu Cui joined IHS Markit in May 2012 as an analyst in the Games team and is based in Shanghai, China. Chenyu's research responsibilities include coverage of all Asia Pacific markets, with a specific focus on China and also include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets.

Chenyu graduated with an MA in Cultural and Creative Industries from King's College, London, UK, in Jan 2012. She also holds a Bachelor of Arts in Journalism from Northeast Normal University, China and Edinburgh Napier University, UK.


Contributions View All (162)

Games Market Monitor: Korean publisher performance in Q3 2018 and Q4 outlook

Nexon maintains its lead in Q3 2018, growing to capture a 66% share of the entire PC games business in South Korea. This was due to consistently strong performance from Dungeon & Fighter (DNF) in China, driven by the introduction of new in-game events, the revenue from which will be weighted more to Q4.

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Games Market Monitor: Taiwan Online Games Market

Taiwan is one of the fastest-growing gaming markets in the world, albeit of a relatively small population. We expect this growth will stem from the mobile segment rather than the traditional PC-online games market.

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Media & Advertising
Tencent’s Q3 2018 performance: Other revenue streams replace games to drive growth

Tencent posted total revenue of RMB 80.6billion ($11.7million) for the third quarter with a yearly growth of 24%. Advertising, cloud service and video subscriptions have become Tencent’s main revenue growth driver while its games business suffered revenue loss under stricter regulations by authorities in mainland China to limit negative impact on children.

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Media & Advertising
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