Maria Rua Aguete

Maria Rua Aguete

Maria Rua Aguete is a Research Director, Television with IHS. She has more than 15 years research experience covering the global television markets.

Maria specializes in developing different statistical models to forecast operational growth of media companies in Europe and Latin America. She has participated in a number of reports including the annual European Cable Yearbook and has led many consulting projects for high profile media and technology companies.

Maria holds a degree in Economics and Business Studies from Vigo University (Spain), and an MBA from Cardiff Business School.


Contributions View All (22)

European Broadband Cable Yearbook - 2016

The European Broadband Cable Yearbook, produced in association with trade body Cable Europe, is widely recognised as the definitive guide to the European Cable Industry. Published continuously for over a decade, this annual report contains detailed data on the size and value of the cable industry in all European Union countries as well as other European Economic Area markets. With company-level information and market wide analysis it shows trends in cable uptake, digital progression, revenue and ARPU, broadband cable and cable telephony. Also includes a written summary of the cable industry developments within each country over the last year.

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Media & Advertising Mobile & Telecom
HBO launches SVoD service in competitive Spanish market

HBO has made its debut in Spain, the largest European market yet to see the launch of a branded on-demand service by the Time Warner-owned pay TV company. HBO España went live on 28 November, streaming exclusive content from HBO including Game of Thrones, Westworld, Veep and Silicon Valley and movies, documentaries and family content from Walt Disney Co and Nickelodeon.

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Media & Advertising
Sky continues to grow in challenging environment

Despite fierce competition, Sky added 205,000 new retail customers in the UK and Ireland during the last three months of 2015 – the highest quarter-on-quarter growth for the platform in the last ten years. In Germany and Austria, net additions totaled 120,000 and even in Italy, where Sky had been losing subscribers, 12,000 customers were added. Sky broadband subscribers in the UK and Ireland increased 144,000 in the quarter, reaching 5.89 million at the end of 2015.

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Media & Advertising
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