Maria Rua Aguete

Maria Rua Aguete

Ms. Maria Rua Aguete is an executive director of Media, Service Providers & Platforms at IHS Markit.

Maria leads the strategic development and manages the day-to-day operations of a team of analysts tracking the evolution of global service providers and operators. She created the team while at Screen Digest, now part of IHS Markit, following that acquisition in 2010. Their research on service providers leverages long-standing relationships with operators in all 70+ markets covered by IHS Markit, resulting in the most comprehensive source of television and operator market intelligence in the world.

She has participated in reports, including the European Cable Yearbook and has led or been a significant contributor to many consulting projects for high profile media and technology companies, including market launch plans for an emerging television group, launching a Latin American DTT platform for a major channel group, evaluating purchase of a satellite pay-TV provider for a private equity group, performing commercial due diligence on a cable TV components business for a major international bank, competitive review and strategic analysis for a major international channel operator, review of investment opportunities in the European cable market for a venture capital group, and market report and due diligence on a localization services (dubbing/subtitling) company for an investment bank.

Maria holds a first-class degree in Economics and Business Studies from Vigo University, Spain, and an MBA with distinction from Cardiff Business School, UK. She has received several awards, including an Outstanding Alumni Award for Academic Achievement and the 2015 Research and Analysis Excellence Award.


Contributions View All (25)

TV & Online Video Intelligence Database

The new TV & Online Video Intelligence Service combines relevant information across your existing TV Media and Broadband Media Intelligence Service subscriptions, enabling you to see key content in a single view. The service provides key metrics for all forms of video distribution across 100+ individual countries and eight regions to provide the most complete picture of worldwide video consumption available. The first phase of this integrated solution – an online visualization dashboard comparing pay-TV and online video adoption by technology, country and provider – is now online and can be accessed below. **New visualisation above, new tracks file coming soon **

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Media & Advertising
European Broadband Cable Yearbook - 2017

The European Broadband Cable Yearbook, produced in association with trade body Cable Europe, is widely recognised as the definitive guide to the European Cable Industry. Published continuously for over a decade, this annual report contains detailed data on the size and value of the cable industry in all European Union countries as well as other European Economic Area markets. With company-level information and market wide analysis it shows trends in cable uptake, digital progression, revenue and ARPU, broadband cable and cable telephony. Also includes a written summary of the cable industry developments within each country over the last year.

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Media & Advertising Mobile & Telecom
Telefónica restructures converged bundles in bid to turn around pay TV losses and expand original content reach

Telefónica has introduced two new converged bundles, Movistar Fusión #0 and Movistar Fusión Series. Launched on July 9 2017, the bundles will bring an array of content and advanced features, such as network recording and seven day catch-up, to a wider audience. Prior to Fusión #0 and Fusión Series, Telefónica’s cheapest quad-play bundle (Fusión Contigo) started at €55 a month.

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Media & Advertising Mobile & Telecom
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