Maria Rua Aguete

Maria Rua Aguete

Maria Rua Aguete is an Executive Director with IHS Markit. Maria joined Screen Digest in May 2000, where she formed and launched the Television research team before it was acquired by IHS Markit. She currently leads a team of analysts tracking the evolution of  Service Providers and operators around the world. The Service Providers research leverages long-standing relationships with operators in all of the 70+ markets covered by IHS Markit, resulting in the only truly comprehensive source of television  and operator market intelligence available anywhere in the world.

She is responsible for leading the team’s strategic development and managing its day-to-day operations.

She has participated in a number of reports including the annual European Cable Yearbook and has led many consulting projects for high profile media and technology companies.

Consultancy projects have included:

  • Vendor due diligence and market estimation for a major investment bank, on a company involved in localisation services (dubbing/subtitling)
  • Commercial Due Diligence for a private equity group, on a major satellite pay TV provider in relation to a possible purchase of the company
  • Commercial due diligence for a major international bank, on a company involved in the cable TV components business
  • Strategic Consultancy for a major channel group on the launch of a Latin American DTT platform
  • Review of investment opportunities in the European cable market for Venture Capital group
  • Advising on a DTT market launch plan for an emerging markets television group
  • Competitive review and strategic analysis for a major international channel operator

Maria holds a first class degree in Economics and Business Studies from Vigo University (Spain), and an MBA with distinction from Cardiff Business School.

She received several awards including an Outstanding Alumni Award for Academic Achievement and the 2015 Research and Analysis Excellence Award.


Contributions View All (23)

Telefónica restructures converged bundles in bid to turn around pay TV losses and expand original content reach

Telefónica has introduced two new converged bundles, Movistar Fusión #0 and Movistar Fusión Series. Launched on July 9 2017, the bundles will bring an array of content and advanced features, such as network recording and seven day catch-up, to a wider audience. Prior to Fusión #0 and Fusión Series, Telefónica’s cheapest quad-play bundle (Fusión Contigo) started at €55 a month.

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Media & Advertising Mobile & Telecom
European Broadband Cable Yearbook - 2016

The European Broadband Cable Yearbook, produced in association with trade body Cable Europe, is widely recognised as the definitive guide to the European Cable Industry. Published continuously for over a decade, this annual report contains detailed data on the size and value of the cable industry in all European Union countries as well as other European Economic Area markets. With company-level information and market wide analysis it shows trends in cable uptake, digital progression, revenue and ARPU, broadband cable and cable telephony. Also includes a written summary of the cable industry developments within each country over the last year.

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Media & Advertising Mobile & Telecom
HBO launches SVoD service in competitive Spanish market

HBO has made its debut in Spain, the largest European market yet to see the launch of a branded on-demand service by the Time Warner-owned pay TV company. HBO España went live on 28 November, streaming exclusive content from HBO including Game of Thrones, Westworld, Veep and Silicon Valley and movies, documentaries and family content from Walt Disney Co and Nickelodeon.

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Media & Advertising
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