Daniel Knapp, PhD

Daniel Knapp, PhD

Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.

Daniel works with a diverse array of organizations from investment banks, global media and entertainment groups, to governments and technology firms, advising on strategy, providing due diligence, trend modelling and expert insight. His insights have appeared in the New York Times, The Guardian, Le Monde, Variety and other international newspapers and industry journals. He is a regular guest on TV and radio, and frequent speaker at industry and academic conferences and policy round tables.

Prior to IHS, Daniel worked in media policy for the State Chancellery in Dusseldorf, Germany, and as a Research Fellow at the European Institute for the Media, a think tank. Daniel holds a PhD from the London School of Economics (LSE). His academic work focusses on the sociology of algorithms and the datafication of media.

 


Contributions View All (136)

Channel Revenue & Programming Spend Database

Detailed information on channel revenue, program expenditure, and key rights. Revenue data includes splits for carriage revenue, direct to consumer subscriptions and advertising. Programming data covers spend on original content, acquisitions and sport, as well as key movie and sports rights.

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Media & Advertising
Esports Video & the Future of TV - May 2017

The esports-video boom continues – total hours viewed exceeded 6 billion in 2016, according to IHS Markit data, up 19% on 2015. Esports advertising globally was worth $280 million in 2016 and, by 2021, is expected to become a $1 billion advertising industry.

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Media & Advertising
An Analyst Perspective: Programmatic Video Futures in Europe and Sweden

What’s the state of video programmatic in Nordics versus the rest of Europe, and how does the programmatic video ecosystem evolve? Daniel Knapp provided answers in this presentation at SpotX’s Nordic launch event in Stockholm.

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Media & Advertising
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