Daniel Knapp, PhD

Daniel Knapp, PhD

Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.

Daniel works with a diverse array of organizations from investment banks, global media and entertainment groups, to governments and technology firms, advising on strategy, providing due diligence, trend modelling and expert insight. His insights have appeared in the New York Times, The Guardian, Le Monde, Variety and other international newspapers and industry journals. He is a regular guest on TV and radio, and frequent speaker at industry and academic conferences and policy round tables.

Prior to IHS, Daniel worked in media policy for the State Chancellery in Dusseldorf, Germany, and as a Research Fellow at the European Institute for the Media, a think tank. Daniel holds a PhD from the London School of Economics (LSE). His academic work focusses on the sociology of algorithms and the datafication of media.

 


Contributions View All (140)

Channel Revenue & Programming Spend Database

Detailed information on channel revenue and program expenditure. Revenue data includes splits for carriage revenue, direct to consumer subscriptions and advertising. Programming data covers spend on original content, acquisitions and sport.

Read More Subscribers Only
Media & Advertising
Facebook’s Watch: rationale & success factors for the new video feature

Facebook has revamped its video product with a new feature called ‘Watch’ that introduces TV-like original programming in order to incentivise consumers to spend more time on the platform and grow lucrative video advertising revenue. Facebook’s push into original, TV-like content is both an offensive strategy to attract TV ad budgets, but also comes as a defensive move following the push by Snapchat, YouTube, and other platforms to become premium video destination. Facebook has the opportunity to stand out for creators over other platforms by offering better analytics tools that help creators track and understand their audiences, anticipate audience demand and aid in the development of future content for well-defined niches.

Read More Subscribers Only
Media & Advertising
Movie & Sports Rights Database

Database of key movie and sports rights, including past deals and announced upcoming relationships.

Read More Subscribers Only
Media & Advertising
Share facebook Twitter Google Plus Linked In Add This Contact Us