Ian Fogg

Ian Fogg

As senior director and head of the IHS mobile and telecoms team, Ian Fogg directs research, consulting, analysis, and forecasting of the mobile and telecoms market. This includes: mobile media; app stores; mobile money; and smartphones. In mobile, IHS delivers must have strategic insights for media firms, device makers, operators, equipment vendors and other companies that are refining their mobile strategy.

Ian has delivered custom consultancy and presentations for global companies headquartered in Europe, North America and Asia covering ideation, roadmap validation, market sizing, disruptive strategy, and competitor analysis, among other areas.

Before joining IHS in 2011, Ian was a principal analyst at Forrester and a research director at Jupiter Research. He has a combined eleven years experience providing business advice on consumer markets. Prior to becoming an analyst, he worked in a number of companies in mobile: as a product marketing manager at mobile operator 3, a producer that helped launch the interactive TV service at Cable & Wireless (now VirginMedia), and in the marketing department of innovative mobile device maker Psion.

Ian is widely quoted about mobile, personal technology, mobile strategies and media in both industry trade publications and in leading news organizations such as the BBC, CNN, the Financial Times, The Guardian, Reuters, The Sunday Times and The Telegraph. Also, he is an thought provoking and energetic conference speaker.

Ian Fogg holds an MA (Hons) from the University of St Andrews. He lives in London.


Contributions View All (111)

Analyzing the Potential for the Google Pixel Phone

In this report, we analyze the potential of the new Google Pixel phone. We expect it will have modest sales voumes in the short term.

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Mobile, Consumer & Connected Devices Mobile & Telecom
Analyzing who will benefit from the demise of Samsung's Galaxy Note 7
Analyzing who will benefit from the demise of Samsung's Galaxy Note 7

Samsung has taken the dramatic step of recalling all Galaxy Note 7 flagship smartphones and is permanently stopping Galaxy Note 7 production. We analyze the market impact, who will benefit, and how Samsung's competitors will respond.

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Mobile, Consumer & Connected Devices Mobile & Telecom
Google’s Pixel smartphones target the most profitable segment, hurting Google’s partners
Google’s Pixel smartphones target the most profitable segment, hurting Google’s partners

With the Pixel smartphones, Google is finally completing its creeping ‘proprietization’ of Android. Launching own-brand smartphones will undoubtedly antagonize Google’s Android hardware partners, but they have few alternatives. Google is demonstrating true courage by launching its first own-brand smartphones at the same starting prices as premium segment market leader Apple. Google Assistant is the signature feature of the Pixel smartphones as Google adopts as "AI First" strategy.

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Mobile, Consumer & Connected Devices Mobile & Telecom
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