Jack Kent is a director in the IHS mobile team covering all forms of mobile content with a focus on mobile applications, games, music and social networks. Jack joined the company in 2008 and launched its coverage of the mobile applications business in 2009. Jack has written a number of industry reports investigating how smartphone applications and social networks are changing the mobile media landscape and is the author of IHS Screen Digest’s quarterly Mobile Games and Applications Stores Tracker reports.
Jack has contributed to a number of consultancy projects on subjects ranging from the market for children’s mobile entertainment to the potential of the applications business for media companies in the Middle East. Jack’s research and analysis includes studies of media companies’ mobile strategies, how content providers can best monetise mobile media and an investigation of mobile network operators’ response to the booming smartphone and tablet apps business.
Jack has a background in media intelligence and market research, having previously worked for Brad Insight, the marketing and media intelligence division of Emap where he led its research for a number of publications covering the UK advertising market.
A regular speaker at industry conferences, Jack is widely quoted in coverage of mobile media by trade publications and leading news organisations including the BBC, Wall Street Journal, Bloomberg, The Guardian, Reuters, The Independent and USA Today.
Jack holds a degree in English Language and Literature from King’s College London and has previously worked for GfK NOP market research group.