Jack Kent

Jack Kent

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research. Jack joined the company in 2008 and launched its coverage of the emerging mobile apps market and consumer platforms and ecosystems.

Jack has led consultancy projects on subjects ranging from the market for children’s mobile entertainment, to the potential of the applications business for media companies in the Middle East. Jack’s research and analysis includes studies of emerging technologies like blockchain, AR, VR, digital assistants and AI, media companies’ mobile strategies, and how major technology companies’ platform strategies are disrupting the TMT business.

Jack has a background in media intelligence and market research, having previously worked the marketing and media intelligence division of UK publisher Emap where he led its research for a number of publications covering the UK advertising market.

A regular speaker at industry conferences, Jack is widely quoted in coverage of mobile media by trade publications and leading news organizations including the BBC, Wall Street Journal, Bloomberg, The Guardian, Reuters, Sky and CNBC.

Jack holds a degree in English Language and Literature from King’s College London and has previously worked for GfK NOP market research group.


Contributions View All (276)

Fortnite: Battle Royale forges its own route onto Android

Epic Games has released its battle-royale version of Fortnite on Android, but isn’t doing so via the Google Play store. The game will be made available through a downloader accessed on Epic Games’ site, thus allowing it to sidestep the 30% revenue share applied to any purchasing occurring via distribution on Google Play.

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Media & Advertising
Consumer Platforms & Ecosystems Intelligence Database - Operators

Granular data on mobile operator subscriptions, revenues, ARPU - split by operator, country, prepay, postpay, 2G, 3G and 4G. Quarterly historical and annual forecast data.

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Media & Advertising Mobile & Telecom
Consumer Platforms & Ecosystems Intelligence Database - Apps & Games

This database provides historical and forecast data for apps and games revenues, downloads, categories and business models by store, platform, country, region and globally.

Read More Subscribers Only
Media & Advertising Mobile & Telecom
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