Jack Kent

Jack Kent

Jack Kent is a director in the IHS mobile team covering all forms of mobile content with a focus on mobile applications, games, music and social networks. Jack joined the company in 2008 and launched its coverage of the mobile applications business in 2009. Jack has written a number of industry reports investigating how smartphone applications and social networks are changing the mobile media landscape and is the author of IHS Screen Digest’s quarterly Mobile Games and Applications Stores Tracker reports.

Jack has contributed to a number of consultancy projects on subjects ranging from the market for children’s mobile entertainment to the potential of the applications business for media companies in the Middle East. Jack’s research and analysis includes studies of media companies’ mobile strategies, how content providers can best monetise mobile media and an investigation of mobile network operators’ response to the booming smartphone and tablet apps business. 

Jack has a background in media intelligence and market research, having previously worked for Brad Insight, the marketing and media intelligence division of Emap where he led its research for a number of publications covering the UK advertising market.

A regular speaker at industry conferences, Jack is widely quoted in coverage of mobile media by trade publications and leading news organisations including the BBC, Wall Street Journal, Bloomberg, The Guardian, Reuters, The Independent and USA Today.

Jack holds a degree in English Language and Literature from King’s College London and has previously worked for GfK NOP market research group. 


Contributions View All (252)

AI Everywhere: Mobile ecosystems trends at MWC 2017

AI was everywhere at Mobile World Congress 2017 with device makers, OS platforms, app developers, operators and vendors pushing a range of different solutions and AI-enabled experiences. Advertising, payments and billing, and location companies were also well presented at the mobile industry's annual event.

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Mobile & Telecom
Spotify passes 50m subscriber milestone, adding 20m in 12 months

On-demand music service Spotify has passed 50m paid subscribers, up from 40m reported in September 2016. Spotify has been extending its lead in the on-demand music subscription business – Apple reported 20m paid subscribers at the end of 2016. Other leading music services include those from Amazon – which has been growing its base of bundled Prime Music customers, Google – with Google Play Music and YouTube Red, Deezer and Tidal.

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Media & Advertising Mobile & Telecom
How to mature without letting the cool factor disappear: Snap’s post IPO challenge

Snap reported 161m active users at the end of 2016 and a total of $404m annual revenues. Still in the early stages of monetisation, Snap's costs have also been growing as it expands its platform of content and services. This report analyses Snap's post-IPO growth potential and challenges.

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Media & Advertising Mobile & Telecom
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