Jack Kent

Jack Kent

Jack Kent is a director in the IHS mobile team covering all forms of mobile content with a focus on mobile applications, games, music and social networks. Jack joined the company in 2008 and launched its coverage of the mobile applications business in 2009. Jack has written a number of industry reports investigating how smartphone applications and social networks are changing the mobile media landscape and is the author of IHS Screen Digest’s quarterly Mobile Games and Applications Stores Tracker reports.

Jack has contributed to a number of consultancy projects on subjects ranging from the market for children’s mobile entertainment to the potential of the applications business for media companies in the Middle East. Jack’s research and analysis includes studies of media companies’ mobile strategies, how content providers can best monetise mobile media and an investigation of mobile network operators’ response to the booming smartphone and tablet apps business. 

Jack has a background in media intelligence and market research, having previously worked for Brad Insight, the marketing and media intelligence division of Emap where he led its research for a number of publications covering the UK advertising market.

A regular speaker at industry conferences, Jack is widely quoted in coverage of mobile media by trade publications and leading news organisations including the BBC, Wall Street Journal, Bloomberg, The Guardian, Reuters, The Independent and USA Today.

Jack holds a degree in English Language and Literature from King’s College London and has previously worked for GfK NOP market research group. 


Contributions View All (261)

Pokemon Go maker Niantic to develop Harry Potter title

US-based mobile games developer Niantic has partnered with Warner Bros to develop a new game based on the Harry Potter brand. Harry Potter: Wizards Unite is set to launch in 2018 and will incorporate augmented reality (AR) features into the game.

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Media & Advertising Mobile & Telecom
Mobile Media Subject: Messaging

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Media & Advertising Mobile & Telecom
5G Strategies & Opportunities Report

The path to full 5G adoption is complicated and still evolving. While preliminary 5G standard specifications are expected in 2018, standards development and deployment is expected to reach into 2022 and beyond. Operators, device makers, infrastucture vendors, component and media companies must act now to develop their 5G strategies.

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Mobile & Telecom
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