David Hancock

David Hancock

Mr. David Hancock is a director of Research and Analysis for Cinema & Home Entertainment at IHS Markit.

Mr. Hancock heads the global Film and Cinema department at IHS Markit, including the online data and analysis service, Cinema Intelligence and digital cinema activities. As a consultant for major media groups, digital cinema companies, technology groups, investment banks, international organizations and government agencies, he specializes in new business models, market sizing and valuation, competitor analysis and benchmarking, strategic roadmaps, due diligence and in-depth market analyses. He has served as a consultant to film producers and stakeholders. He joined IHS Markit during the 2010 acquisition of Screen Digest. A sought-after speaker and author, Mr. Hancock is the co-author of the Digital Cinema: Roll-out, business models and forecasts report, as well as lead author of Alternative Content in Cinemas. He co-authored the ground-breaking Cinema and Home Entertainment in China, in partnership with Nielsen NRG. He is a frequent film industry commentator for BBC, CNN, Bloomberg, Reuters, Financial Times, Wall Street Journal, Le Monde, The Guardian, LA Times and other leading outlets. Previously, he was a senior executive with Eurimages, the Strasbourg-based pan-European co-production fund working within the Council of Europe, and began his career at IDATE. Mr. David Hancock holds a Bachelor of Arts (Hons.) in Business Studies and French from Leeds Metropolitan University, UK, and speaks fluent French. He is a board member of several groups, including the European Digital Cinema Forum (EDCF).


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Big Data & Cinema Intelligence – Interview with David Hancock

Gone are the days of a “gut” feeling, as a glut of data has arrived to be disseminated and analyzed methodically and in great detail. Applying principles and tools from other industries, cinema intelligence has arrived.

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Media & Advertising
Immersive Computing - Consumer Augmented & Virtual Reality Report - 2018

IHS Markit's latest report on the consumer augmented and virtual reality markets. This report adds to the coverage of last year's report with additional data and analysis related to the consumer augmented reality market opportunity and also the location-based (out of home) consumer virtual reality market.

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Mobile, Consumer & Connected Devices Media & Advertising Displays
UK and Ireland move ahead with SMPTE-DCP transition testing

The UK and Ireland are about to undergo a sector wide test of the new DCP format, to make sure that digital cinema systems can ingest and playback encrypted SMPTE DCPs, as a precursor to the industry moving towards this format.

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Media & Advertising
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