Jonathan Broughton

Jonathan Broughton

Jonathan is a senior analyst in the IHS Home Entertainment team, covering the Digital and Physical markets in the UK and Nordics. Jonathan has contributed on a range of subjects including competitive analysis surrounding pricing, changes in viewing behaviour, SVoD consumer strategy and piracy. He has also led and contributed to a range of bespoke research projects and consultancies in the areas of: asset management, UHD/HDR video, VR video, eSports, the impact of SVoD on consumer viewing and spending, and catch-up television services.


Jonathan joined IHS in 2010 and initially worked in the Television Media helping to design and launch the Television Channel Intelligence service. In this role Jonathan participated in, and led a number of bespoke research projects and consultancies in the area of pay TV and television channels, highlights include bespoke research into future 4k broadcasting and the competitive landscape surrounding sports rights. He also contributed to the operation of the Television Media Intelligence services and was responsible for IHS media insights in India.


Contributions View All (41)

BBC Store (Digital Retail) to close in November

BBC will close its digital retail store on the 1st of November 2017 (launched November 2015, covered by IHS here), citing growing demand for subscription services and demand for the retail store not being as strong as BBC had hoped for. Customers will be issued with a refund to their purchases, or Amazon vouchers with a slight markup, to repurchase their content. The BBC has commented that they are committed to helping consumers to find content via other services and platforms.

Read More
Media & Advertising
First international launch of Amazon Channels in UK and Germany

Amazon has launched Amazon Channels, an offering of subscription channels and apps available to Amazon Prime customers, in the UK and Germany. Today's launch is the first time the service has been made available outside the US.

Read More
Media & Advertising
Esports Video & the Future of TV - May 2017

The esports-video boom continues – total hours viewed exceeded 6 billion in 2016, according to IHS Markit data, up 19% on 2015. Esports advertising globally was worth $280 million in 2016 and, by 2021, is expected to become a $1 billion advertising industry.

Read More Subscribers Only
Media & Advertising
Share facebook Twitter Google Plus Linked In Add This Contact Us