Jonathan Broughton

Jonathan Broughton

Jonathan is a senior analyst in the IHS Home Entertainment team, covering the Digital and Physical markets in the UK and Nordics. Jonathan has contributed on a range of subjects including competitive analysis surrounding pricing, changes in viewing behaviour, SVoD consumer strategy and piracy. He has also led and contributed to a range of bespoke research projects and consultancies in the areas of: asset management, UHD/HDR video, VR video, eSports, the impact of SVoD on consumer viewing and spending, and catch-up television services.


Jonathan joined IHS in 2010 and initially worked in the Television Media helping to design and launch the Television Channel Intelligence service. In this role Jonathan participated in, and led a number of bespoke research projects and consultancies in the area of pay TV and television channels, highlights include bespoke research into future 4k broadcasting and the competitive landscape surrounding sports rights. He also contributed to the operation of the Television Media Intelligence services and was responsible for IHS media insights in India.


Contributions View All (38)

Netflix adds download functionality

• Netflix has added the ability to download selected titles for offline viewing on smartphones and tablets • Laptops and other browser based streaming devices are currently not included in the roll-out • All users can utilise offline viewing regardless of country or subscription tier • Supported content includes much of Netflix’s original content library, alongside a reduced selection of third party content and films.

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Media & Advertising Mobile & Telecom
Sky VR: a VR testbed, not pay TV

Sky has launched its free to download VR app, supported on mobile by Google Cardboard and Samsung Gear, Sky VR is also supported on PC with Oculus Rift. piece.

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Media & Advertising Mobile & Telecom
TV & Online Video Database

The TV & Online Video Intelligence Service is available to IHS clients who subscribe to TV Intelligence and Broadband Media Intelligence services. The service provides key metrics for all forms of video distribution across 38 individual countries and eight regional totals, offering clients the most complete picture of video consumption available.

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Media & Advertising
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