Jonathan Broughton

Jonathan Broughton

Mr. Jonathan Broughton is an Associate Director, Online Media and Home Entertainment at IHS Markit.

He covers the digital and physical markets in the UK and Nordics and has contributed on a range of subjects including competitive analysis surrounding pricing, changes in viewing behavior, SVoD consumer strategy and piracy. He has also led and contributed to a range of bespoke research projects and consultancies in the areas of asset management, UHD/HDR video, VR video, eSports, the impact of SVoD on consumer viewing and spending, and catch-up television services.

Jonathan joined IHS Markit in 2010 and initially worked in the Television Media helping to design and launch the Television Channel Intelligence service. In this role, Jonathan participated in and led a number of bespoke research projects and consultancies in the area of pay TV and television channels, highlights include bespoke research into future 4k broadcasting and the competitive landscape surrounding sports rights. He also contributed to the operation of the Television Media Intelligence services and was responsible for IHS Markit media insights in India.


Contributions View All (46)

Sky and Netflix agree European partnership

Pan-European pay TV operator Sky has announced a partnership with global OTT subscription service Netflix, to make Netflix available on its DTH and OTT platforms. Sky is to integrate Netflix into its advanced DTH set-top box Sky Q across all of its markets, starting with the UK and Ireland, via a new subscription TV package later this year.

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Media & Advertising
Immersive Computing - Consumer Augmented & Virtual Reality Report - 2018

IHS Markit's latest report on the consumer augmented and virtual reality markets. This report adds to the coverage of last year's report with additional data and analysis related to the consumer augmented reality market opportunity and also the location-based (out of home) consumer virtual reality market.

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Mobile, Consumer & Connected Devices Media & Advertising Displays
Disney scales up with $52 billion Fox acquisition

The Walt Disney Company has agreed to acquire most of the entertainment assets of 21st Century Fox, giving it the sscale to compete for consumers in an increasingly online media world.

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Media & Advertising
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