Erik Brannon

Erik Brannon

Mr. Erik Brannon, the associate director of research and analysis at IHS Markit, specializes in pay-TV operators and channels.

Erik has more than 13 years of experience in tracking, modeling and forecasting the US, Canadian and Latin American pay-TV landscape, and the worldwide TV channels business.

Erik is responsible for developing and maintaining key databases that make up the core of the US, Canadian and Latin American television products for IHS Markit. He is also responsible for the development of the company’s exhaustive worldwide pay-TV channels database. In addition, Erik has led many high-visibility consulting projects. His contributions include the development and maintenance of advanced pay-TV provider models and cable network revenue and profit models.

Erik holds Bachelor of Arts in History from the University of California, Santa Cruz, US.  


Contributions View All (225)

Channels & Programming Intelligence Database

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Media & Advertising
Carriage Revenues Database - North America

Granular information on carriage revenue for channels in the US and Canada at a channel level.

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Media & Advertising
Channel Distribution Database

Database of channel reach including free to air channels, pay TV channels and online subscriptions. The database also includes channel groups' platform strategies.

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Media & Advertising
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