Steve Bailey

Steve Bailey

Steve Bailey is a principal senior analyst for Games at IHS Markit.

Steve Bailey joined the Games department at IHS, now IHS Markit, in 2008, specializing in the burgeoning online PC gaming market ever since. His work for games encompasses MMOGs, virtual worlds, online console, and casual, browser-based and social gaming, in the context of IHS Markit reports, consultancy for major international clients and general Games Intelligence service work. These have centered largely on subscription and micro transaction markets in the western world, with further ongoing interest in such emerging gaming sectors as lifestyle management, 3D, social media and motion gaming. He left behind an accomplished career in games journalism which took in a variety of magazine roles including editorship of a TV-based games portal. Most notably Steve lent his distinctive voice to the influential games periodical, Edge, as a freelance writer, and over the six years of his writing career outputted several thousand published pages of video game content within the specialist press.

He attended Cardiff University, Wales, UK, completing a Ph.D. in Mathematics with an emphasis on numerical analysis and multivariate calculus.


Contributions View All (342)

European localisation of PS4 games: A PSN Store Survey

This report looks at the extent of localisation implemented for 800 games released on PS4, between 2013 and 2016. The focus is on European languages, broken out between two types of localisation: subtitles and dubbing.

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Media & Advertising
Console Games Sales & Service Metrics Database

Console games market data and forecasts by platform and geography. Includes both physical and digital opportunity segmentation.

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Media & Advertising
Games Content & Service Spend by Distribution Type Database

Games content and service spend by major distribution type - physical and digital (split between console/PC digital and mobile). Data and forecasts are by territory.

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Media & Advertising
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