Laura Aguilera

Laura Aguilera

Ms. Laura Aguilera, senior research analyst at IHS Markit, tracks the home entertainment market.

Laura’s responsibilities include developing data, forecasts and written analysis on purchase, rental and subscription consumption of movies, TV shows and other content. Her research encompasses both physical (packaged) and digital formats, and her principal coverage areas are South and Central America, as well as the US video market.

Previously, Laura led IHS Markit's Video Titles database, which tracked retail and rental trends for feature films and DVD/Blu-ray disc titles. And prior to this, Laura served as a research analyst for broadband media, where she was involved in many aspects of developing and maintaining the IHS Markit Broadband Media and Broadband Technology Intelligence Services.


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Local everywhere: Amazon and Netflix ramp up global production

Since rolling out worldwide in 2016, Amazon and Netflix have stepped up original production, both in the US and key international territories. IHS Markit has anlaysed the streaming platform's original production and assess what it means for the global entertainment business.

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Media & Advertising
State of the US Pay TV Market Q1 2018

The impact from the economic recession of the late 2000s is still being felt by the US pay TV business, directly influencing today’s cord-cutting behavior.

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Media & Advertising
Latin America Pay TV and Online Video 2017

The average Latin America (LATAM) household has more money to spend on entertainment in 2018 than they did a year earlier. As such, the addressable audience for pay TV is growing. However, this opportunity is being negated by a shift in consumer behavior away from linear TV to on-demand services.

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Media & Advertising
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