Sanju has directed IHS’ worldwide research into the technologies and markets for digital signage and professional displays since 2001, becoming one of the industry’s leading authorities in the field of digital signage.
Sanju leads a team providing international support of a client base across multiple syndicated products and services, and for ongoing strategic consultancy projects across the entire digital signage landscape. Sanju’s work is concentrated in the areas of technology assessment, strategic analysis, competitive analysis and demand forecasting in the digital signage market. She is extensively quoted in leading publications and is invited to speak at major conferences worldwide.
Prior to joining IHS, Sanju served as senior sales analyst for Sega of America, where she developed sales forecasts and conducted analyses of pricing, inventory, and market share for the company's hardware and software gaming product lines. Sanju was also a market analyst at Frost & Sullivan, leading numerous consulting projects and multi-client studies in the field of emerging sensor technologies.