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OTT Video Churn Case Study - Amazon Prime Video - 2019

January 06, 2020  | Subscribers Only

Max Signorelli Max Signorelli Research Analyst – Home Entertainment, IHS Markit
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This report combines data from IHS Markit Technology’s TV & Online Video Intelligence with the results of our consumer research to quantify the churn to major OTT services, using Amazon Prime Video as a case study. The results of this analysis include how Amazon Prime Video churn varies based on the existence of the Prime bundles in a market, the reasons behind the initial uptake of the service and the subsequent reasons for this churn on a by market basis.

Max Signorelli

Research Analyst – Home Entertainment, IHS Markit

Mr. Max Signorelli is a research analyst for Home Entertainment at IHS Markit.

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