Reliance Jio is shaping the digital landscape of India as a very powerful agent of change and disruption. The company seriously disrupted the mobile telecom market when it launched in September 2016. Reliance Jio was the key driver of helping hundred of millions of Indians accessing mobile broadband for the first time in their life. In parallel it was a catalyst for the fast adoption of online video platforms’’ viewing in India. In this respect, Reliance Jio was the major facilitator for the growth of the subscription of OTT services in the country which mushroomed after the launch of Reliance Jio.
Reliance Industries (the parent company of Jio) is enjoying a dominant position in India’s media industry, participating across different business models and the content value chain. As the company is rolling-out a very ambitious fibre broadband plan, Reliance Jio is in the most optimal market position to benefit from the role of the super aggregator. This report provides an in-depth analysis of Reliance Jio’ investment in the media sector, its role across the whole media content ecosystem and its strong position as the desired partner for online video services and content aggregators.
Associate Director, Service Providers & Platforms, IHS Markit
Mr. Constantinos Papavassiliopoulos, associate director at IHS Markit, is responsible for covering TV and online video market developments.
Senior Research Analyst, Service Providers & Platforms
Mr. Sivalingam Muniandi, Senior Research Analyst at IHS Markit, covers telecom operator strategies in the Asia Pacific region.
Principal Analyst, Telecommunications, IHS Markit
Seth Wallis-Jones, a principal research analyst at IHS Markit, covers operator strategies for the Service Providers & Platforms team