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Market Insight

Lack of a ‘Killer App’ not to blame for smart home woes

December 06, 2019  | Subscribers Only

Blake Kozak Blake Kozak Principal Analyst, Smart Home and Security Technology

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Over the past few weeks, there have been several blogs and press releases offering opinions on the smart home market. The primary takeaway from these articles is that the smart home is beginning to reach saturation in North America and that many manufacturers actually lack the marketing and creativity prowess to push the smart home, over the hump, to the masses.

*Note that the opinions and observations below are not the result of a survey, rather are based on countless primary interviews, secondary research and personal experience with 30+ smart home devices.

The primary themes discussed included privacy concerns, pricing and lack of the killer app.


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