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Market Insight

Remerged ViacomCBS returns to the market

December 05, 2019  | Subscribers Only

Tim Westcott Tim Westcott Director – Research and Analysis, Programming, IHS Markit
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Viacom Inc and CBS Corporation have completed their merger, first agreed in August.

Shares in the new company, ViacomCBS, will begin trading on the Nasdaq Global Select Market in New York today. The merger reunites the CBS businesses including the CBS network, Showtime and CBS Studios with Viacom's stable of pay TV channels, the Paramount studios and international free-to-air services.

Channels and Programming Intelligence will add coverage of the newly merged company from the start of next year.

Some key information about the linear and online channel business of ViacomCBS:

  • Combined worldwide revenues in 2019 will be $16.9 billion (CBS $7.8 billion and Viacom, 9.2 billion).
  • ViacomCBS will be sixth largest group by revenue in the datrabase, following Walt Disney Co, AT&T, Netflix, NBCU and Discovery
    Overall expenditure on programming is forecast to be $10.2 billion in 2019, with ViacomCBS in fifth place worldwide
  • The group will operate 78 wholly-owned channel brands worldwide, including pay TV networks MTV, Nickelodeon and Showtime and broadcasters CBS, Channel 5 and Ten Network
  • The most widely-distributed network is MTV with 332 million subscribers in 2019, of which 81.3 million are in the US and 250.8 million outside the US (these are aggregated, not primary subscribers)
  • All of the 20 most widely-distributed channels are operated by Viacom
  • We estimate that Viacom with generate 16.4% of its channels revenue outside the US in 2019, while for CBS the percentage is just 5.5%.

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