Black Friday & Cyber Monday - Smartphones - US - 2019

December 04, 2019  | Subscribers Only

Gerrit Schneemann Gerrit Schneemann Senior Analyst, Smartphones, IHS Markit
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This year, smartphone promotions for Black Friday and Cyber Monday were dominated by the search for the biggest attention grabbing discount number – all the way up to $950 off new Samsung Galaxy devices. For carriers, the main goal remains the attraction of new subscribers with incentives on new and recent devices. Retailers continue to tie gift cards to smartphone upgrades and new lines of service.

Gerrit Schneemann

Senior Analyst, Smartphones, IHS Markit

Gerrit Schneemann has followed the global handset market for more than a decade, as part of the IHS Markit team covering smartphones.

Research by Market
Mobile & Telecom
Category
Mobile Networks
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