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Apple Arcade Market Brief - 2019

'Niche' offer set to generate $1bn consumer spend by 2022

November 12, 2019  | Subscribers Only

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Such is the scale of Apple’s iOS active installed base of devices, that its new Apple Arcade games subscription service, while ‘niche’, is forecast to break $1 billion in consumer spending by 2022 adding a substantial sum to the company’s services and content revenue.

This report provides analysis of the Apple Arcade offer, its positioning, the outlook for the service and potential threats.

Piers Harding-Rolls

Director – Research and Analysis Director, Games, IHS Markit

Mr. Piers Harding-Rolls is a director of Research and Analysis Games at IHS Markit, focuses on the evolution of games.

Louise Shorthouse, Ph.D.

Research Analyst I - Games & Apps, IHS Markit

Dr. Louise Shorthouse is a research analyst for PC online and mobile games at IHS Markit.

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