Such is the scale of Apple’s iOS active installed base of devices, that its new Apple Arcade games subscription service, while ‘niche’, is forecast to break $1 billion in consumer spending by 2022 adding a substantial sum to the company’s services and content revenue.
This report provides analysis of the Apple Arcade offer, its positioning, the outlook for the service and potential threats.
Director – Research and Analysis Director, Games, IHS Markit
Mr. Piers Harding-Rolls is a director of Research and Analysis Games at IHS Markit, focuses on the evolution of games.
Research Analyst I - Games & Apps, IHS Markit
Dr. Louise Shorthouse is a research analyst for PC online and mobile games at IHS Markit.