Smart speakers are one of the fastest growing segments of the smart home market, as such, annual or bi-annual data is not enough to keep pace with the rapid changes.
This smart speaker tracker aims to provide quarterly updates in Excel and PowerPoint for the smart speaker market in North America. Brands included in the tracker are: Amazon, Google and Apple. More than forty first and third party models of each brand are included, leading to the following takeaways:
- Who the top players are by quarter in North America
- Which model/type of smart speaker is gaining most traction
- Seasonal trends
- Speakers with displays vs voice-only capabilities
- 3rd Party vs 1St Party device growth