The total Chinese online video market reached RMB 93 billion (USD14.1 billion) in advertising and subscription revenue by the end of 2019, securing China’s position as the second largest online video market in the world after the USA. IHS Markit Technology estimates that China’s subscription online video revenue drew level with revenue from its video advertising sector in 2019, and forecasts that online video subscription revenue will exceed online video advertising revenue for the first time in 2020.
Baidu’s iQIYI, Alibaba’s Youku Tudou, Tencent Video and Mango TV, collectively known as BATM lead China’s online video market. IHS Markit Technology analysis indicates iQIYI was the largest player in terms of subscriber numbers by the end of 2019.
Senior Research Analyst – Online Video, IHS Markit
Ms. Jun Wen Woo is a senior research analyst for Online Video at IHS Markit.
Senior Research Analyst – Advertising & Television Media, IHS Markit
Ms. Kia Ling Teoh is a senior research analyst, Advertising & Television Media at IHS Markit.