Advertising Video On Demand or AVOD, while it has been around since the beginnings on online video, is re-emerging as a revenue stream of choice. Strategic changes and M&A have occurred across the industry in 2018 and 2019 with many market leaders leaning into AVOD. As consumers are beginning to become inundated with countless paid streaming choices, ad-supported content is finding opportunity to grow. In this report IHS Market Technology breaks down the variations of AVOD, company specific strategies, and revenues for the United States.
Senior Research Analyst, Media, IHS Markit
Sarah Henschel is a senior research analyst for Home Entertainment at IHS Markit.
Senior Research Analyst – Advertising & Television Media, IHS Markit
Ms. Kia Ling Teoh is a senior research analyst, Advertising & Television Media at IHS Markit.