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Market Insight

Oracle Open World 2019: A modern monetization experience

September 26, 2019  | Subscribers Only

Stelyana Baleva Stelyana Baleva Senior Analyst, Telecom Digital Transformation, IHS Markit

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Last week, I made the short trip up to San Francisco to immerse myself in the vibrant and fast-paced atmosphere of Oracle OpenWorld, where the brand’s refreshed look and feel was aimed at conveying one key theme: modern monetization. Warmer colors, new custom-designed font, and Asian-, African-, and Aboriginal-inspired art are transforming Oracle’s user experience across enterprise software applications and devices. From the Oracle Communications side of the company, there were good discussions emphasizing the role of the digital marketplace for communication service providers, with useful subscription-based data monetization customer cases. And we also learned that the Billing and Revenue Management (BRM), now available in cloud-native deployment, is a key pillar of modern monetization. Clients, please log in to view the full content.

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