Leveraging acquisitions and aggressively marketing on social platforms TikTok has popularized short-form video content and rapidly scaled its user base. This report examines how TikTok fits into the broader ecosystem under development by parent ByteDance, the competitive landscape for short video, and the strategies being implemented as TikTok moves from scaling to monetization.
Principal Analyst, Telecommunications, IHS Markit
Seth Wallis-Jones, a principal research analyst at IHS Markit, covers operator strategies for the Service Providers & Platforms team
Senior Research Analyst – Online Video, IHS Markit
Ms. Jun Wen Woo is a senior research analyst for Online Video at IHS Markit.