Amazon boasted the largest catalogue of online sVoD offerings in May, with a total of 46,065 hours of TV programming available, ahead of Hulu and Netflix.
- Amazon boasted the largest catalogue of online sVoD offerings in May, with a total of 46,065 hours of TV programming available
- Hulu, offering 44,377 hours in May, and Netflix with 32,072 were the nest biggest services
- Scripted programming was the mainstay of their offerings, accounting for 68% of Netflix hours, 48% for Amazon and 46% for Hulu
- The role of scripted programming is even more pronounced for Sundance Now (95% of hours), Showtime (81%) and 74% for HBO (74%).
- Despite increasing investment in original content, just 2.3% of Amazon's overall catalogue was original, while for Netflix it was less than 10%
- Hulu was the main destination for programming originating on the five major US broadcast networks
- Both Amazon and Netflix have a broad range of suppliers. Major sources of Netflix programming included Turkey’s TRT, South Korea’s JTBC and Colombia’s Caracol TV
- Amazon’s programming mix was even more diverse: 424 networks, with the UK’s BBC, ITV and Channel 4, CBS Canada and Japan’s TV Tokyo scoring highly
List of tables and charts:
- US online video services
- TV series in catalogues of US on demand services - May 2019
- Genre breakdown of three largest US on demand services - May 2019
- Genre breakdown of other US on demand services - May 2019
- Original vs other supply in on demand catalogues - May 2019
- US broadcast networks as sources of programming - May 2019
- Other key sources of programming - May 2019
Number of pages: 7
Number of tables and charts: 7
Director – Research and Analysis, Programming, IHS Markit
Mr. Tim Westcott is a director of research and analysis for Programming at IHS Markit.
Principal Research Analyst – Cinema, IHS Markit
Mr. Pablo Carrera is a principal research analyst for Cinema Intelligence at IHS Markit.