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US on demand offerings: titles analysis

August 01, 2019  | Subscribers Only

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Amazon boasted the largest catalogue of online sVoD offerings in May, with a total of 46,065 hours of TV programming available, ahead of Hulu and Netflix.

Highlights:

  • Amazon boasted the largest catalogue of online sVoD offerings in May, with a total of 46,065 hours of TV programming available
  • Hulu, offering 44,377 hours in May, and Netflix with 32,072 were the nest biggest services
  • Scripted programming was the mainstay of their offerings, accounting for 68% of Netflix hours, 48% for Amazon and 46% for Hulu
  • The role of scripted programming is even more pronounced for Sundance Now (95% of hours), Showtime (81%) and 74% for HBO (74%).
  • Despite increasing investment in original content, just 2.3% of Amazon's overall catalogue was original, while for Netflix it was less than 10% 
  • Hulu was the main destination for programming originating on the five major US broadcast networks
  • Both Amazon and Netflix have a broad range of suppliers. Major sources of Netflix programming included Turkey’s TRT, South Korea’s JTBC and Colombia’s Caracol TV
  • Amazon’s programming mix was even more diverse: 424 networks, with the UK’s BBC, ITV and Channel 4, CBS Canada and Japan’s TV Tokyo scoring highly

List of tables and charts:

  • US online video services
  • TV series in catalogues of US on demand services - May 2019
  • Genre breakdown of three largest US on demand services - May 2019
  • Genre breakdown of other US on demand services - May 2019
  • Original vs other supply in on demand catalogues - May 2019
  • US broadcast networks as sources of programming - May 2019
  • Other key sources of programming - May 2019

Number of pages: 7

Number of tables and charts: 7

 

Tim Westcott

Director – Research and Analysis, Programming, IHS Markit

Mr. Tim Westcott is a director of research and analysis for Programming at IHS Markit.

Pablo Carrera

Principal Research Analyst – Cinema, IHS Markit

Mr. Pablo Carrera is a principal research analyst for Cinema Intelligence at IHS Markit.

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