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Market Insight

RTL creates new digital studio in search of younger audiences and ad dollars

July 16, 2019  | Subscribers Only

Ryan Doherty Ryan Doherty Research Analyst, Advertising, IHS Markit

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European broadcaster RTL Group has announced the integration of its digital video businesses United Screens and Divimove. The multiplatform networks (MPNs) will be merged under Berlin-based Divimove. The new Divimove will represent over 1,000 digital content creators in nine European countries.

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