E3 2019: AMD presents technical innovation and aggressive pricing

Dual-pronged strategy pressures market leaders

June 27, 2019  | Subscribers Only

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AMD has announced a new generation of high-performance desktop PC CPUs and GPUs targeted primarily at gamers, and built using 7 nanometer processes. These new products aim to compete more significantly with Intel and Nvidia in the gaming PC hardware market sweet spot, where high-performance sales volume peaks. The company is yet to announce any mobile PC products to target the gaming notebook market opportunity, but IHS Markit expects the product portfolio to expand in the coming months.


  • Transition to 7nm could open up new market opportunities
  • AMD remains cool on hardware ray-tracing
  • AMD's GPU pricing shifts upwards, but will that put off PC gamers?
  • Improved gameplay streaming taps into online video influencer scene
  • AMD's graphics licensing deal with Samsung is a coup

In this report:

  • Analysis of AMD's new products
  • Analysis of AMD's go-to-market strategy
  • Use of ray-tracing by AMD and its competitors
  • AMD Pricing analysis
  • AMD's focus on gameplay streaming
  • Analysis of AMD's Samsung partnership

List of tables and charts:

  • 3rd Gen Ryzen CPUs
  • Navi GPU Family

Number of pages: 5

Number of tables and charts: 2


Piers Harding-Rolls

Director – Research and Analysis Director, Games, IHS Markit

Mr. Piers Harding-Rolls is a director of Research and Analysis Games at IHS Markit, focuses on the evolution of games.

Louise Shorthouse, Ph.D.

Research Analyst I - Games & Apps, IHS Markit

Dr. Louise Shorthouse is a research analyst for PC online and mobile games at IHS Markit.

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