Digital Console Storefront Strategy & Game Pricing Report Series

January 22, 2020  | Subscribers Only

Steve Bailey Steve Bailey Principal Senior Analyst, Games, IHS Markit
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This series of reports covers games and related content sold digitally on the main TV consoles: PlayStation 4, Xbox One, and Nintendo Switch. Digital retail via first-party console stores has become especially dynamic during the current hardware generation, and IHS Markit examines this through two lenses, storefront strategy and game pricing. With so many titles vying for attention on the stores, actions such as promotion and bundling become crucial for publishers looking to explore long-tail sales potential of their catalogues.

IHS Markit provides intricate data regarding the number of discounted games, bundles, and pieces of add-on content offered per day, by store (for EU, UK and USA regions), and by publisher (totalling over 800 companies). Also covered are weekly-average pricing behaviours for individual titles, with our associated database now extending to over 2,000 games for 2019, and set to grow significantly across the year.

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