US Media - Consumer Research - Devices, Media & Usage Database

January 06, 2020  | Subscribers Only

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Combines key addressable market information with in-depth consumer survey data and analysis to provide unparalleled coverage of connected devices and media consumption.

  • Approximately 60 questions covering the US market including demographic data, examining age, gender, income, working status, occupation, no. of people in household, age groups in household, ethnicity, home status
  • In addition, 4 regional splits are provided plus view of urban, suburban and rural populations
  • Questions explore device and service access and usage, purchase behavior, video subscriptions, out of home viewing, content discovery, primary TV attributes and smart speakers/digital assistants
  • Visualization Tool with Excel

Maria Rua Aguete

Technology Fellow and Executive Director – Media, Service Providers & Platforms, IHS Markit

Maria Rua Aguete is an executive director at IHS Markit, focusing on Media, Service Providers & Platforms.

Fateha Begum

Associate Director, Connected Devices & Media Consumption, IHS Markit

Fateha Begum is an associate director of the Service Providers & Platforms team at IHS Markit, and heads research in the area of connected devices and media consumption trends.

James Allison

Principal Analyst, Consumer Devices, IHS Markit

James Allison is a principal research analyst at IHS Markit, researching the TV sets, smartphone, and connected devices markets.

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