Digital console storefront strategy and game pricing: March 2019

May 02, 2019  | Subscribers Only

Steve Bailey Steve Bailey Principal Senior Analyst, Games, IHS Markit
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As of Q1 2019, it's fair to say that Nintendo is now competing directly with Sony and Microsoft, in terms of digital-discounting activity surrounding its key console, the Switch. Discounting for Q1 represented around 10% of the platform's catalogue, up from around 6% at the end of June last year.

However, Easter is about to arrive, and brings with it one of the biggest promotional periods of the year. It remains to be seen whether Nintendo joins in with this particular event to such an extent. We’ll take a look the Easter wave of discounts in the next report.


  • PSUK/EU stores offer 400 discounted games per day in March
  • EA's Battlefield V hits digital discount just one day after full launch
  • Ubisoft and EA stand virtually neck-and-neck as busiest discounter of Q1

In this report:

  • Overview of activity: Xbox One in third place, but Easter deluge imminent
  • Electronic Arts: The second busiest discounter of Q1 2019
  • New titles added to database for March 2019
  • Who were the top ten discounters, across Q1 2019?


List of tables and charts:

  • Number of discounted games per day, USA stores
  • Number of discounted games per day, UK stores
  • Number of discounted games per day, EU stores
  • Greatest single discounts, EA catalogue, March 2019
  • Days between launch & first digital discount, EA titles
  • Number of discounts offered by EA, by type, Xbox One US
  • Weekly average pricing, Assassin's Creed: Odyssey
  • Weekly average pricing, LEGO Ninjago: The Movie
  • Weekly average pricing, Just Cause 4
  • Total number of daily discounts across Q1 2019, top ten publishers

Number of pages: 8

Number of tables and charts: 10

Steve Bailey

Principal Senior Analyst, Games, IHS Markit

Steve Bailey is a principal senior analyst for Games at IHS Markit.

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