Online channels saw great growth in 2018. As more services are prepped to enter the market over the next year, subscriber growth is imperative. IHS Markit has analysed the status and growth of the OTT online channel market before studios begin to go direct to consumer.
- In 2018, US online channel subscriptions grew 22.3% year over year with $14.6 billion in revenue.
- Hulu growth surpasses all US streaming services in 2018 adding 7.8 million subscribers.
- Online channels will continue to grow in tandem with connected devices and cord cutting; As exclusive content spreads across multiple services SVOD households on average commit to 2.42 OTT subscriptions.
- The online channel market is forecasted to grow at 10.5% CAGR over the next five years.