The 2019 North America Pay TV & Online Video Report provides in-depth insights of the pay TV and online subscription video markets of the United States and Canada. It includes comprehensive market-sizing data and detailed analysis of the key trends shaping the industry, including cord cutting, the rise of virtual pay TV, and increasing competition in the online channels market. All the major providers and services—including AT&T/DirecTV, Comcast, Dish Network, Netflix, and Amazon—are tracked and assessed, in addition to smaller players of significance.
Topics covered include:
- The performance of cable, satellite, and IPTV operators, and the extent to which cord-cutting is impacting their respective businesses
- The value of virtual pay TV to the industry, and how far it can go in terms of compensating for traditional pay TV subscriber losses
- Broader OTT video market dynamics, including the growth strategies of Netflix, Amazon, Hulu, and others, and imminent online channel launches from Apple, Disney, Warner Bros., and NBCUniversal.
Associate Director – Research and Analysis, Service Providers & Platforms
Mr. Erik Brannon, the associate director of research and analysis at IHS Markit, specializes in pay-TV operators and channels.
Senior Research Analyst, Media, IHS Markit
Sarah Henschel is a senior research analyst for Home Entertainment at IHS Markit.