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​Disney sets launch date for Disney+, targets break-even in 2024

April 12, 2019  | Subscribers Only


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Walt Disney Co released further details of its future direct-to-consumer plans in an investor presentation on 11 April, including the launch date, pricing and content strategy for Disney+.
Disney+ will be ad-free and cost $6.99/month or $69.99 annually, launching in the US on 12 November. The company expects 60 to 90 million worldwide subscribers to the service by the end of 2024 with approximately a third of subscriptions coming from the United States. Fiscal profitability is expected to be achieved by 2024. 

In the US, Disney will be offering three standalone services: Disney+, ESPN+, and Hulu. After completing its acquisition of 21st Century Fox assets last month, Disney now has a majority 60% stake in Hulu. Executives announced that while all three services will be offered to consumers separately, Disney will likely offer bundled pricing across them. 
ESPN+, Hulu, and Disney+ will all be complementary services in the United States. ESPN+ costs $4.99 per month while Hulu is $5.99 per month with ads or $11.99 per month ad-free. Disney+ will be a global service, and the company is also exploring international expansion for ESPN+, Hulu and Hotstar, the Star India streaming service acquired from Fox. 

Disney+ international rollout is likely to start in Western Europe soon after the US launch, with Asia Pacific following in 2020 and Central and Eastern Europe and Latin America following by the end of 2020.
 

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