GDC 2019: Tencent reports mixed results but lays out strategies for maintaining dominance

April 03, 2019  | Subscribers Only

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  • Tencent’s financial results show a quarter-over-quarter decline in games revenue as the impact of the China freeze is still keenly felt, but mobile growth is expected in Q1 with the launch of an established IP.
  •  GDC: Tencent’s suite of cloud solutions enables it to take control of the games value chain, provide unique access to the lucrative Chinese gaming market and maintain domestic dominance.
  • GDC: The partnership between Razer and Tencent covers hardware, software and services, offering Tencent greater exposure in the West and Razer the chance to expand on sales in the Chinese market.
  •  GDC: Tencent’s worldwide invitation to developers to create games on WeChat is a symptom of the current trend concerning the integration of gaming into messaging apps, and demonstrates a fresh attempt to globalize the platform. 

Highlights:

  • Tencent’s financial results show a quarter-over-quarter decline
  • Tencent’s suite of cloud solutions enables it to take control of the games value chain
  • Tencent invites global developers to create games on WeChat

 In this report:

  • Tencent’s Q4 2018 Results
  • Games performance provides mixed results
  • Tencent’s cloud strategy in games mirrors Microsoft, Google and Amazon
  • Razer and Tencent in mobile gaming partnership
  • Tencent Cloud: empowering developers through an end-to-end offering
  • Global developers invited to create games on WeChat

List of tables and charts:

  • Tencent revenue splits in Q4 2018
  • Tencent quarterly revenues

Number of Pages:

Number of Tables and Charts: 2

 

Chenyu Cui

Senior Research Analyst – Games, IHS Markit

Chenyu Cui is a Senior Research Analyst, Games at IHS Markit.

Louise Shorthouse, Ph.D.

Research Analyst I - Games & Apps, IHS Markit

Dr. Louise Shorthouse is a research analyst for PC online and mobile games at IHS Markit.

Research by Market
Media & Advertising
Category
Games
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